When does class start/end?
Classes begin promptly at 9:00 am, and typically end at 5:00 pm.
Marketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional...
Read MoreMarketers today are challenged by many things – the speed of change, adoption of new technologies, the increasing empowerment of buyers, and limited resources. Despite these challenges, traditional marketing planning and execution has not changed much in more than 50 years. Without needed changes, marketers are suffering from lack of transparency, time crunches and lack of flexibility. In this Agile Marketing training course we will explore why conventional methods of managing marketing no longer work, and why Agile Marketing, inspired by Agile software development, helps marketing teams get more done and adapt quickly to changing marketing requirements. We will explain the principles, processes, terminology and tools of Agile Marketing. We will provide real-world examples of how teams are using Agile Marketing today, and discuss how to inspire and organize marketers for maximum effectiveness in Agile Marketing teams. We'll also cover some practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, what can go wrong (and how to avoid it), selling it into the organization and the impact of Agile Marketing on your budgeting process.
Explore why conventional methods of managing marketing no longer work, and why Agile Marketing methods, inspired by Agile Software Development, can help marketing teams get more done and adapt quickly to changing marketing requirements.
Cover fundamental marketing concepts ranging from current to traditional, establishing a consistent baseline for discussion and exercises throughout the class.
Learn the details of how Scrum works then use it to manage marketing execution. Understand how to organize a marketing backlog, perform sprint planning, track progress during a sprint, review the results and apply adjustments between sprints.
A primer on the importance of metrics and how to find meaningful metrics for just about any marketing tactic.
Look at examples of Agile principles applied in real-world marketing activities.
Practicalities of implementing Agile Marketing in organizations, including transitioning to it, sustaining it, selling it into the organization and the impact of Agile Marketing on your budgeting process.
Save up to $250-$2500 Use Promo Code: SurfBoard
View Details Register by September 6, 2019