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Mobile Marketing Boot Camp

  • Tuition USD $1,295
  • Reviews star_rate star_rate star_rate star_rate star_half 853 Ratings
  • Course Code MOBILE-MRKT-BC
  • Duration 2 days
  • Available Formats Classroom

Mobile marketing allows you to communicate with your customers on a personal level to inform them and influence their decisions. Understanding what techniques of mobile marketing resonate with your customers will help your business grow with the progressive technology that is now reality all marketers are faced with. This class will teach you how to integrate your current marketing campaigns with the world of mobile marketing. Through case studies and practical hands-on exercises, you will learn how to create and execute engaging mobile marketing campaigns. From the basics of mobile marketing to selecting providers to creating your first mobile marketing campaign, you will leave this class with the immediate know-how to implement and execute your future mobile marketing campaigns.

  • NOTE: Live Virtual Classroom course length is 3 days.

Skills Gained

  • Develop the key components of a mobile marketing plan
  • Analyze customers and identify demographic factors that impact your campaign
  • Differentiate the benefits of SMS and text messaging
  • Get opt-ins with mobile marketing
  • Design your emails for mobile devices and customers, including navigation links and calls to action.
  • Understand QR codes for supporting QR code implementation
  • Build, promote and profit from mobile applications
  • Plan and design your website for multiple mobile devices
  • Analyze and calculate your traffic's revenue potential
  • Create, buy and sell mobile ads for mobile search
  • Understand the difference between mobile carriers, vendors, agencies and email providers and how they affect your mobile marketing strategy
  • Build a great mobile marketing campaign for your company

Who Can Benefit

  • Marketing Directors and Managers
  • CMOs and VPs of Marketing
  • Product Managers
  • Marketing Specialists
  • Account Managers
  • Digital/Internet Marketing Managers and Specialists
  • Web Design Managers
  • Web Designers and Developers
  • Social Media Managers and Specialists
  • Small Business Owners
  • IT Managers

Course Details

Top Reasons to Take Mobile Marketing Boot Camp

  • Develop a strategy for how mobile fits with your customers' experience
  • Learn the secrets to mobile email marketing and how to engage customers
  • Use the best industry tools to get your website mobile ready
  • Design mobile marketing campaigns using text and SMS
  • Build essential opt-in mobile marketing email and user lists to garner high open rates
  • Use mobile marketing commerce to convert website traffic into sales
  • Use mobile marketing as a part of your overall strategy to spread your message
  • Optimize your mobile site and marketing campaigns by using the right ad copy and design to increase traffic
  • Leave class with a custom checklist and plan to implement your mobile marketing campaign

It's no secret that the future of marketing and business lies in mobile. According to Forbes, mobile and tablet visits to websites have more than doubled in the past year, and soon there will be more mobile visits than PC visits to websites. It's predicted that Revenues for mobile media advertising are expected to reach $50 billion in 2014. And if that's not enough to make you think you should get in the mobile marketing game:

  • 67% of smartphone users say they keep it in their reach 24 hours per day
  • American mobile users spend an average of 1.4 hours per day surfing the web on a mobile device
  • 64% of smartphone owners use their phone to get news online
  • 74% of mobile visitors will abandon a site if it takes more than five seconds to load

1. Understanding the Possibilities of Mobile Marketing

  • Mobile marketing defined
  • The mobile consumer
  • Types of mobile marketing
  • Intro to advertising on a small screen

2. Integrating Mobile Strategies in Your Marketing Plan

  • Key components of a mobile marketing plan
  • How mobile service providers affect your strategy
  • The costs of mobile marketing
  • Customer analysis and persona types
  • Compliance, rules and ethics
  • LAB: Determining the right service provider

3. How to Develop Your Mobile Marketing Campaign

  • Understanding SMS basics
  • Check-ins and how to use geo-targeting
  • How to get opt-ins
  • Mobile coupons and how they play into your campaigns
  • Quizzes and trivia

4. Proximity Marketing

  • How it works – NFC, GSM and Bluetooth systems
  • How to use geo targeting
  • Check-ins
  • Insight on 2d barcodes
  • Mobile payment options

5. Mobile Email Marketing Campaigns

  • Intro to mobile email marketing
  • How to choose an email marketing provider for mobile marketing
  • How to deal with different browsers in mobile marketing
  • Collecting email addresses (and how it is different from regular email marketing)
  • Building your mobile email marketing campaign
  • LAB: Designing a mobile email campaign

6. Multi-Media Messaging

  • Setting up MMS campaigns
  • Common MMS campaign types
  • SMS vs MMS and when to use each on

7. Mobile-Ready Websites

  • Learn when to design and develop your mobile-ready internet website
  • The mobile audience and what they want
  • Designing and building your mobile site
  • Content on your mobile site
  • Responsive design mobile sites
  • LAB: Dissecting a mobile website

8. Mobile Application

  • How to develop a mobile marketing strategy
  • How to build your mobile application
  • Design best practices

9. Advertising & ROI On Mobile Devices

  • Advantages of mobile advertising
  • Basics of buying and selling mobile advertisements
  • Advertising on your own mobile site effectively
  • QR Code's and advertising
  • Voice enabled campaigns

10. Mobile Commerce

  • Where should you sell your products
  • Making it easy for customers to pay via mobile
  • Selling content through carrier portals
  • Collecting payment through carriers
  • LAB: Building your first mobile marketing ad

11. Mobile Analytics

  • Determine what to track and analyze
  • Populating a mobile database
  • How to track interactions
  • Calculating your ROI

Hands-on Exercises:

Understanding the landscape of mobile networks

  • There are many service providers for mobile networks and which one you choose depends on your overall mobile goals. We will go through each one of these one by one to determine a fit specifically for your business and marketing campaigns. We will analyze the pro's and the con's to help you make the right decision and identify the right platform to start your mobile foundation off right.

The internal workings of a mobile e-mail campaign

  • Email is a big part of success of any digital marketing endeavor. On mobile it's no different, but the rules are. Learn first hand what you can and can not do in the mobile environment, and how to successfully build an email marketing campaign for your mobile networks.

Your website and being mobile ready

  • Is your website mobile ready? Do you know the steps to take to make it mobile ready? Does it make sense for your website to be mobile ready based on your analytics traffic? We will answer all of these questions and go through a step-by-step checklist to make sure your site is mobile ready.

Advertising on a mobile screen

  • Creating ads for a mobile device is drastically different than creating ads for a desktop. Do you know the differences? Learn to avoid the pitfalls, the first time, when creating mobile marketing ads and understand the anatomy of a successful mobile ad.

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

What if I have training credits?

ExitCertified honors all savings programs from the partners we work with. ExitCertified also offers training credits across multiple partners through our FLEX Account.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

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