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Search Advertising - Advanced Google AdWords Training & Certification

  • Tuition USD $695
  • Reviews star_rate star_rate star_rate star_rate star_half 853 Ratings
  • Course Code ADSEARCH
  • Duration 1 day
  • Available Formats Classroom, Virtual

Search advertising is a dynamic medium that moves at an extremely fast pace. There are a multitude of updates, increasing competition, and constant maneuvering to achieve maximum results. The Google Search Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool. This intensive preparation workshop will not only help you pass the Google Search Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful search campaigns.

Skills Gained

  • Master budgets and bidding
  • Optimize performance across multiple accounts and campaigns
  • Understand how quality score works
  • Be able to create and manage search campaigns
  • Drive better results with account optimization skills
  • Track performance, measure performance and profitability, and identify areas of growth
  • The importance and effectiveness of negative keywords
  • Select keywords and use different matching types
  • Use AdWords tools, including AdWords Editor and AdWords Reporting
  • Take and pass the Google Search Advertising Exam

Who Can Benefit

  • Marketing specialists
  • Marketing managers
  • Marketing directors
  • Digital and online marketing professionals
  • Communication specialists
  • Agency professionals
  • Business owners

Course Details

I. Account/Campaign Set up & Best Practices

  • Campaigns set up & options
  • Ad copy creation
  • Keyword selection and matching options

II. Optimizing and measuring

  • Bidding strategy
  • Quality Score
  • Conversion tracking
  • Reporting

III. Advanced Features

  • Setting up mobile campaigns
  • Setting up remarketing

IV. Search Advanced Exam review and Q&A

V. Take the Google Search Advertising Exam

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

What if I have training credits?

ExitCertified honors all savings programs from the partners we work with. ExitCertified also offers training credits across multiple partners through our FLEX Account.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

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Great company to work with. Have taken training with Exit in the past. This experience is consistent with the others.

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This is my second class with this Tech Data ExitCertified Personnel. I learned so much in BigFix Foundations and BigFix Inventory. Very well organized training instructors and well organized course contents and labs. I am glad I have attended.

The courses are very in-depth and useful to get a good idea of everything and get going from there.

3 options available

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  • Oct 15, 2020 Oct 15, 2020 (1 day)
    Location
    Virtual
    Language
    English
    Time
    10:30 AM 5:30 PM EDT
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    Enroll
  • Nov 12, 2020 Nov 12, 2020 (1 day)
    Location
    Virtual
    Language
    English
    Time
    10:30 AM 5:30 PM EST
    Enroll
    Enroll
  • Dec 10, 2020 Dec 10, 2020 (1 day)
    Location
    Virtual
    Language
    English
    Time
    10:30 AM 5:30 PM EST
    Enroll
    Enroll
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