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Clustering and Association Modeling Using IBM SPSS Modeler (v18.1.1)

  • Tuition USD $825
  • Reviews star_rate star_rate star_rate star_rate star_half 1505 Ratings
  • Course Code 0A048G
  • Duration 1 day
  • Available Formats Classroom, Virtual

Clustering and Association Modeling Using IBM SPSS Modeler (v18.1.1) introduces modelers to two specific classes of modeling that are available in IBM SPSS Modeler: clustering and associations. Participants will explore various clustering techniques that are often employed in market segmentation studies. Participants will also explore how to create association models to find rules describing the relationships among a set of items, and how to create sequence models to find rules describing the relationships over time among a set of items.

Skills Gained

  • Introduction to clustering and association modeling 
  • Clustering models and K-Means clustering 
  • Clustering using the Kohonen network 
  • Clustering using TwoStep clustering 
  • Use Apriori to generate association rules 
  • Use advanced options in Apriori 
  • Sequence detection 
  • Advanced Sequence detection 
  • Examine learning rate in Kohonen networks (Optional) 
  • Association using the Carma model (Optional) 

Who Can Benefit

Modelers, Analysts

Prerequisites

- Experience using IBM SPSS Modeler
- A familiarity with the IBM SPSS Modeler environment: creating models, creating streams, reading in data files, and assessing data quality
- A familiarity with handling missing data (including Type and Data Audit nodes), and basic data manipulation (including Derive and Select nodes)

Course Details

Course Outline

1: Introduction to clustering and association modeling 
- Identify the association and clustering modeling techniques available in IBM SPSS Modeler 
- Explore the association and clustering modeling techniques available in IBM SPSS Modeler 
- Discuss when to use a particular technique on what type of data 


2: Clustering models and K-Means clustering 
- Identify basic clustering models in IBM SPSS Modeler 
- Identify the basic characteristics of cluster analysis 
- Recognize cluster validation techniques 
- Understand K-Means clustering principles 
- Identify the configuration of the K-means node 


3: Clustering using the Kohonen network 
- Identify the basic characteristics of the Kohonen network 
- Understand how to configure a Kohonen node 
- Model a Kohonen network 


4: Clustering using TwoStep clustering 
- Identify the basic characteristics of TwoStep clustering 
- Identify the basic characteristics of TwoStep-AS clustering 
- Model and analyze a TwoStep clustering solution 


5: Use Apriori to generate association rules 
- Identify three methods of generating association rules 
- Use the Apriori node to build a set of association rules 
- Interpret association rules

 

6: Use advanced options in Apriori 
- Identify association modeling terms and rules 
- Identify evaluation measures used in association modeling 
- Identify the capabilities of the Association Rules node 
- Model associations and generate rules using Apriori 


7: Sequence detection 
- Explore sequence detection association models 
- Identify sequence detection methods 
- Examine the Sequence node 
- Interpret the sequence rules and add sequence predictions to steams 


8: Advanced Sequence detection 
- Identify advanced sequence detection options used with the Sequence node 
- Perform in-depth sequence analysis 
- Identify the expert options in the Sequence node 
- Search for sequences in Web log data 


A: Examine learning rate in Kohonen networks (Optional) 
- Understand how a Kohonen neural network learns 


B: Association using the Carma model (Optional) 
- Review association rules 
- Identify the Carma model 
- Identify the Carma node 
- Model associations and generate rules using Carma

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals, and private on sites. View our group training page for more information.

very good... also gave relevant examples to our current business requirements.

The course was well organized, and the labs and class participation helped a lot.

Had a smooth training experience with ExitCertified. The trainer conducted the training smoothly and all the topics were covered with lab exercises.

Great company to work with. Have taken training with Exit in the past. This experience is consistent with the others.

Very clean, great cafeteria and well sorted, very kind staff. The bathrooms have to be expanded as they might get crowded sometimes

1 options available

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  • Mar 19, 2021 Mar 19, 2021 (1 day)
    Location
    iMVP
    Language
    English
    Time
    9:30AM 5:30PM EDT
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