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Configure a Dynamics 365 Customer Experience Solution

This Microsoft Dynamics course allows students to apply their skills in a real-world challenge, configuring Dynamics 365 Sales and Customer Insights model-driven apps to create a full customer...

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$675 USD
Course Code MB-280T04
Duration 1 day
Available Formats Classroom

This Microsoft Dynamics course allows students to apply their skills in a real-world challenge, configuring Dynamics 365 Sales and Customer Insights model-driven apps to create a full customer experience solution. This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.

Skills Gained

  • Describe the features of Dynamics 365 Sales and Customer Insights
  • Create leads and opportunities in Dynamics 365 Sales
  • Manage and organize a product catalog in Dynamics 365 Sales
  • Create emails in Dynamics 365 Customer Insights
  • Build a customer journey in Dynamics 365 Customer Insights
  • Apply knowledge by configuring a Dynamics 365 customer experience solution

Who Can Benefit

Learners should be familiar with the basic features of Dynamics 365 Sales and Dynamics 365 Customer Insights and how to configure them.

Course Details

Manage leads with Dynamics 365 Sales

  • Dynamics 365 leads overview
  • Create Dynamics 365 leads
  • Lead management lifecycle
  • Lead qualification
  • Use Copilot with leads
  • Lead data management tools

Manage opportunities with Dynamics 365 Sales

  • Dynamics 365 opportunity overview
  • Create Dynamics 365 opportunities
  • Account and team selling
  • Opportunity management lifecycle
  • Use Copilot with opportunities

Manage and organize your product catalog with Dynamics 365 Sales

  • Dynamics 365 product catalog overview
  • Currencies and currency management
  • Define products
  • Product families
  • Price lists
  • Product catalog settings

Create emails in Dynamics 365 Customer Insights - Journeys

  • Manage assets
  • Create marketing emails
  • Personalize content
  • Use brand profiles
  • Use Copilot to generate email content ideas
  • Style emails with AI-assisted themes
  • Create content blocks
  • Preview and test emails
  • Check your message for errors and publish
  • Send emails without building a journey
  • Edit a live email
  • Prevent sending emails to duplicated email addresses

Build journeys with Dynamics 365 Customer Insights - Journeys

  • Create and manage segments
  • Work with triggers
  • Create a journey
  • Add messages to the journey
  • Add activities to the journey
  • Add other elements to the journey
  • Publish journeys

Challenge project - Configure a Dynamics 365 customer experience solution

  • Get to know your customer experience scenario