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Dynamics 365 Customer Insights - Journeys

This course will review the Dynamics 365 Customer Insights - Journeys application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages,...

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$2,595 USD GSA  $1,960.96
Course Code MB-220T00
Duration 4 days
Available Formats Classroom

This course will review the Dynamics 365 Customer Insights - Journeys application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, real-time marketing, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

Audience Profile

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights - Journeys for their organization.

Skills Gained

After completing this course, you will be able to:

  • Configure advanced settings
  • Manage marketing content, templates and integrations
  • Create and manage leads
  • Design and create marketing forms and pages
  • Create and manage segments
  • Set up and launch customer journeys
  • Create and manage events
  • Distribute and analyze surveys

Prerequisites

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

Course Details

Outline

  • Set up and manage Dynamics 365 Customer Insights - Journeys
  • Advanced configuration for Dynamics 365 Customer Insights - Journeys
  • Create emails, text messages, push notifications, and forms in Dynamics 365 Customer Insights - Journeys
  • Build journeys with Dynamics 365 Customer Insights - Journeys
  • Manage leads and scoring in Customer Insights - Journeys
  • Extend real-time marketing capabilities within Dynamics 365 Customer Insights - Journeys
  • Create an on-site event in Dynamics 365 Customer Insights - Journeys
  • Create a webinar event in Dynamics 365 Customer Insights - Journeys
  • Promote events, manage registration and check-ins, and review results in Dynamics 365 Customer Insights - Journeys
  • Advanced event management features in Dynamics 365 Customer Insights - Journeys
  • Access and interpret analytics with Dynamics 365 Customer Insights - Journeys