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Microsoft Dynamics 365 Marketing

  • Tuition USD $2,336 List Price $2,595 GSA  $1,960.96
  • Reviews star_rate star_rate star_rate star_rate star_half 3223 Ratings
  • Course Code MB-220T00
  • Duration 4 days
  • Available Formats Virtual, Classroom

This course will focus on configuring and managing advanced settings and core features within Dynamics 365 Marketing. Core features include leads, segments, lists, marketing forms, marketing pages, marketing emails, customer journeys, events, and analytics.

Skills Gained

After completing this course, you will be able to:

  • Configure advanced settings
  • Manage marketing content, templates and integrations
  • Create and manage leads
  • Design and create marketing forms and pages
  • Create and manage segments
  • Set up and launch customer journeys
  • Create and manage events
  • Distribute and analyze surveys

Who Can Benefit

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.

Prerequisites

Knowledge of the Dynamics 365 platform and an understanding of basic marketing principles. Power Platform experience, especially in model-driven applications, is also recommended.

Course Details

Outline


Module 1: Configure Dynamics 365 Marketing
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.
Lessons

  • Set up and manage Dynamics 365 Marketing
  • Configure marketing settings

After completing this module you will be able to:
  • Set up your Marketing application.
  • Configure advanced settings such as organization, business management, and content.

Module 2: Manage segments and lists
This module will review how to create, manage and use segments and subscription centers.
Lessons
  • Create and manage segments
  • Create and manage subscription centers and lists

After completing this module you will be able to:
  • Create and manage segments.
  • Create and manage subscription centers.

Module 3: Manage marketing forms and pages
This module will cover how to create marketing forms and pages.
Lessons
  • Manage forms
  • Manage marketing pages

After completing this module you will be able to:
  • Create marketing forms and embed them on marketing pages.
  • Create a marketing page.
  • Preview, validate and go live with a marketing page.
  • Create marketing form and page templates.

Module 4: Manage leads, accounts, and contacts
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
Lessons
  • Create and manage leads
  • Manage accounts and contacts

After completing this module you will be able to:
  • Track customers as accounts or contacts.
  • Create a lead and convert it to an opportunity.
  • Manage leads through the lead lifecycle.

Module 5: Manage marketing emails and customer journeys
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
Lessons
  • Create marketing emails
  • Create customer journeys

After completing this module you will be able to:
  • Create and design email messages.
  • Preview, validate and go live with email messages.
  • Save an email message as a template.
  • Create a customer journey.

Module 6: Manage events
This module will review the customer journey creation process.
Lessons
  • Create an event
  • Create a webinar event
  • Promote and manage events

After completing this module you will be able to:
  • Create an event.
  • Create a webinar event using Teams as a webinar provider.
  • Promote an event.
  • Manage the event website.
  • Configure events settings.

Module 7: Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.
Lessons
  • Create a survey project
  • Create surveys with Dynamics 365 Customer Voice
  • Send Dynamics 365 Customer Voice surveys

After completing this module you will be able to:
  • Manage surveys using projects.
  • Create a survey.
  • Personalize a survey.
  • Distribute a survey to customers.

Module 8: Analyze insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
Lessons
  • Evaluate marketing initiatives with analytics

After completing this module you will be able to:
  • Use insights to make decisions about marketing eefforts.
  • Score leads.
  • View insights related to customer journeys and email messages.

How do I get a Microsoft exam voucher?

Pearson Vue Exam vouchers can be requested and ordered with your course purchase or can be ordered separately by clicking here.

  • Vouchers are non-refundable and non-returnable. Vouchers expire 12 months from the date they are issued unless otherwise specified in the terms and conditions.
  • Voucher expiration dates cannot be extended. The exam must be taken by the expiration date printed on the voucher.

Do Microsoft courses come with post lab access?

Most Microsoft official courses will include post-lab access ranging from 30 to 180 calendar days after instructor led course delivery. A lab training key in class will be provided that can be leveraged to continue connecting to a remote lab environment for the individual course attendee.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour-long after 3-3.5 hours of the class day.

What languages are used to deliver training?

Microsoft courses are conducted in English unless otherwise specified.

Great first experience with ExitCertified. I look forward to many more trainings.

Very good except that often the labs did too much for you without explaining

The course was very helpful to understand the concept of DevOps and preparing ourselves for the certifications.

Good class content, instructor and I am pleased with the delivery platform.

The method of training and delivery via Zoom was excellent. The Labs were very well planned and organized. The material could have been organized a little better.

1 options available

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  • Oct 12, 2021 Oct 15, 2021 (4 days)
    Location
    Virtual
    Language
    English
    Time
    09:00 17:00 EST
    Enroll
    Enroll
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