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Oracle Eloqua Learning Subscription Digital Classes

  • Tuition USD $2,995
  • Reviews star_rate star_rate star_rate star_rate star_half 347 Ratings
  • Course Code ELQ-DC
  • Duration 0 hours
  • Available Formats Subscription

The Oracle Eloqua Learning Subscription is a complete online education solution for marketing professionals, implementers and administrators seeking training on Oracle Eloqua. The training in this learning subscription covers fundamental and advanced concepts of Eloqua. Learn how to use Eloqua to optimize B2B cross-channel marketing through improved segmentation and automated campaigns that provide an enhanced experience for prospects and customers. You can also access a series of courses that teach modern marketing best practices and strategies, and how to apply them using Oracle Marketing Cloud platforms. This learning subscription includes one Oracle certification exam and two accreditation program exams at no extra cost. Pass an exam to earn an industry recognized credential: Oracle Eloqua Marketing Cloud Service Certified Implementation Specialist, B2B (Oracle Eloqua) Master or B2B (Oracle Eloqua) Luminary. Your Learning Subscription Includes:

  • 24/7 Access for 12 months
  • Learning paths
  • Live Virtual Courses (LVC + Digital subscription only)
  • Online courses
  • Hands-on labs (LVC + Digital subscription only)
  • Access to instructors
  • Certification and accreditation exams
  • Continuously updated training content for each product release

Skills Gained

  • Get started using Oracle Eloqua through a combination of best practices and hands-on product learning to orient you to Eloqua’s capabilities
  • Learn modern marketing practices and strategies and how to apply them using Oracle Marketing Cloud platforms
  • Tactically plan a Campaign and map out the Campaign strategy, determine best practices for Campaign execution, and leverage Campaign automation
  • Create single and multi-session events, merge session details into emails, and set up automated reminders and post event communications
  • Create and manage sophisticated, personalized, and trackable emails in Eloqua
  • Build and execute single-touch and targeted nurture campaigns
  • Identify the methods for accessing content created in Oracle Content Marketing while using the Oracle Eloqua platform to master cross-channel optimization
  • Examine how to uncover and record visitors’ digital body language and standardize the recorded information so it can be used to develop a marketing strategy
  • Set up a Lead Scoring model, segment based on lead scores, and integrate the lead scores with your CRM
  • Examine how to refine and narrow segments to ensure precise targeting
  • Align marketing and sales processes to maximize conversion rates and revenue
  • Leverage best practices on how to effectively use Eloqua Sales Tools to optimize performance
  • Use Oracle Eloqua features to streamline marketing initiatives and prioritizing lead follow-up to achieve better alignment with sales
  • Store and use unique data that is relevant to an account or contact to create personalized experiences for customers
  • Create Forms that build complete Contact profiles over time and reduce form abandonment rates
  • Learn to use Insight to provide key metrics to evaluate the effectiveness of Eloqua marketing campaigns
  • See how to refine and manage analysis results, build custom reports, and build dashboards
  • Examine how to design, define, and maintain the Eloqua install so marketers can use it to create and run campaigns
  • Implement the Closed Loop Reporting (CLR) workflow to measure the effectiveness of campaigns
  • Explore the options for CRM integration, review the configuration process for each CRM integration option, and understand key management tasks associated with CRM integrations
  • Examine how to configure the integration between Oracle Content Marketing and Oracle Eloqua
  • Examine how to download, configure, and integrate applications with Oracle Eloqua landing pages and emails to increase engagement
  • Learn to create workflows related to data management using the Program Canvas
  • Explore tasks that can be automated, including data cleansing, CRM integration, and label assignment
  • Review best practices for implementing a Global Demand Center that provides a comprehensive solution for lead generation
  • Understand Eloqua’s areas, features, and functions administrators use to manage users
  • Learn how to create users, configure basic settings for users, and pull user reports
  • Learn how to configure user security settings, contact security, and asset level security
  • Learn best practices for implementing email authentication
  • Learn how to create and upload an HTML email file into Oracle Eloqua

Who Can Benefit

  • Administrators
  • Implementers
  • Business Users

Course Details

Features

This Oracle Learning Subscription includes new features that enhance your training experience:

  • Skill-Based Learning: attain the skills you need to competently perform your job with complete sets of digital training videos delivered by Oracle experts
  • 24/7 Access: continuously learn as your training needs evolve
  • Learning Paths: follow a recommended order of training to build specific skill sets that interest you
  • ‘Use Case’ and Best Practice Driven: learn through real world examples with practical applications
  • Hands-On Labs: practice with hands-on labs on live product environments
  • Stay Current: access training that is updated with each Oracle Eloqua release so you can stay up-to-date on key enhancements
  • Easy-to-Use Interface with Intuitive Filtering: quickly find what interests you through a simple taxonomy of learning paths, courses and modules that can be sorted with powerful filtering
  • Access to Instructors: get your questions answered from top instructors
  • Reporting: track your learning progress and achievements through your dashboard

Exams Included with this Subscription

Gain professional recognition for your expertise with an Oracle industry-recognized accreditation or certification. This learning subscription includes one attempt to take the following Oracle exams, at no additional charge, during the subscription period. Pass the exam and earn your accreditation or Oracle certification.

  • B2B (Oracle Eloqua) Master Exam
  • B2B (Oracle Eloqua) Luminary Exam
  • Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

What if I have training credits?

ExitCertified honors all savings programs from the partners we work with. ExitCertified also offers training credits across multiple partners through our FLEX Account.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Lunchtime?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

Attended a Power BI class in McLean with this company. The instructor (Mike Staves) was very good and attentive to the groups' learning needs. The facility was very good and the staff was more than accommodating.

Well organized, but the training should have included lab times as well, labs won't be done during breaks.

Instructor was very knowledgeable and provided instructions worked well in the virtual labs and zoom sessions.

Fantastic and great training. Tons of hands-on labs to really make you understand the material being thought.

The exit certified aws course provided a good introduction to the tools available on aws.

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