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Certification Preparation for Pardot Consultant

Course Details
Code: CRT-160
Tuition (USD): $1,200.00 • Classroom (5 days)

Are you currently a Certified Pardot Specialist that wants to tackle the Certified Pardot Consultant certification? Our 5-day virtual instructor-led course gives you the in-depth knowledge and hands-on experience needed to consult and implement Pardot. To help you balance your working time, the class meets virtually 3 hours per day to prepare you for the Salesforce Certified Pardot Consultant Exam. You will learn how to successfully onboard new Pardot customers and get a sound understanding of implementing Pardot.

Skills Gained

  • Be prepared to implement Pardot successfully.
  • Prepare for Pardot implementation through discovery and account configuration.
  • Establish marketing assets and personalization.
  • Enhance Pardot usage through lead qualification and automating business practices.
  • Engage and use Salesforce Engage.
  • Sit for the Salesforce Pardot Consultant Certification.

Who Can Benefit

  • The Salesforce Certified Pardot Consultant credential is designed for those who have experience implementing Pardot solutions in a customer-facing role. You’ll need to be able to design and implement Pardot solutions that meet customers’ business requirements and contribute to their long-term success.


  • Hold current Salesforce Certified Pardot Specialist credential.
  • Familiarity with the Salesforce Sales Cloud Platform.
  • At least 6 months’ hands-on experience implementing or consulting on Pardot.

Course Details

Course Introduction

  • Course Resources
  • Course & Exam Prerequisites
  • About the Exam

Intro to Discovery

  • Statement of Work
  • Discovery Questionnaire

Account Configuration

  • Technical Setup Items
  • Connected Apps
  • Salesforce Integration
  • Usage and Governance
  • Data and Asset Migration

Personalizing the Prospect Experience

  • Content Marketing Best Practices
  • Variable Tags
  • Advanced Dynamic Content

Email Marketing

  • Email Marketing
  • Lead Nurturing

Lead Generation

  • Tracking Links
  • Forms and Form Handlers
  • Layout Templates
  • Multivariate Tests
  • Reporting

Lead Qualification

  • Scoring Categories
  • Grading

Automating Business Practices

  • Routing Leads Across the Business with Assignment
  • Automation Tools

Salesforce Engage

  • Engage Campaigns
  • Engage for Gmail
  • Engage Reports
  • Engage Alerts
  • Engage for Salesforce1

Discovery Review

  • Mapping LenoxSoft’s Goals to Pardot Features
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