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Essentials of Pardot for Digital Marketers

  • Tuition USD $1,800
  • Reviews star_rate star_rate star_rate star_rate star_half 945 Ratings
  • Course Code PDT-101
  • Duration 3 days
  • Available Formats Classroom

Are you looking to become proficient in designing and implementing marketing workflows in Pardot that drive your company’s business? Or do you want to become a Salesforce Certified Pardot Specialist? Whether you are an experienced user, or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports to make data-driven decisions.

Skills Gained

  • Build strategic marketing workflows in Pardot, incorporating processes including lead generation, management, and qualification, as well as email and drip marketing.
  • Effectively use Pardot reports to make data-driven decisions.
  • Build on existing Pardot knowledge in preparation for the Pardot Specialist certification.

Who Can Benefit

This course is designed primarily for digital marketers looking to build and hone their marketing automation skillset using the Pardot platform. It’s also perfect for those wishing to prepare for their Pardot Specialist certification—a credential designed to prove your skills and knowledge in building strategic marketing processes while incorporating tools such as lead scoring, email marketing, lead generation, and reporting.

Prerequisites

  • None. Two to six months of experience building marketing workflows with the Pardot platform and/or on a similar technology platform is recommended to get the most out of this course.

Course Details

Module 1: Course Introduction

  • Course Objectives
  • Learner Expectations/Housekeeping
  • Additional Course Resources
  • Course Case Study

Module 2: Salesforce Integration

  • Pardot/Salesforce Relationship
  • Syncing
  • Salesforce Connector Steps
  • Custom Fields

Module 3: Administration

  • Pardot Overview Tab
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance

Module 4: Tracking Campaigns, Visitors, and Prospects

  • Pardot Campaigns
  • Tracking
  • Visitors
  • Prospects
  • Campaign Reports

Module 5: List Management

  • Lists Types
  • Static Lists
  • Test Lists

Module 6: Personalization and Email Marketing

  • Variable Tags and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports

Module 7: Forms and Landing Pages

  • Forms
  • Landing Pages
  • Form and Landing Page Reports

Module 8: Social Marketing

  • Social Connectors
  • Custom Redirects
  • Custom Redirect Report

Module 9: Lead Management

  • Page Actions
  • Completion Action
  • Segmentation Rule
  • Automation Rule
  • Dynamic Lists
  • Deciding What Automation Tool to Use

Module 10: Lead Qualification

  • Scoring
  • Grading

Module 10: Lead Qualification (continued)

  • Scoring
  • Grading

Module 11: Lead Nurturing

  • Building an Engagement Program
  • Engagement Program Reports

Module 12: Capstone Project

  • (Classroom Only)

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

The instructor is a knowledgable and friendly teacher who is willing to answer your questions.

The presenter was knowledgeable and professional. The duration of the course, the pace and venue was suitable also

Very well organized. All the course documents, presentations, meetings worked well.

The class is a good review of the services available in AWS.

In my mind. Myles Brown is an excellent instructor. His teaching approach agrees with me. No discernible stress about public speaking. Very engaging.

Enroll in the course offerings? Will enroll at the drop of a hat if approved. To ask mgmt to approve enrolment is another matter for me. Nothing to do with your company. Just a statement of fact.

Maybe a course on Google and MS Azure like this will be nice. If you have alternative options to mgmt, it is more likely that they shall have to choose one. Allow us to enroll.

Good course that covers all aspects of DB2. Gives very good starting point to enable anyone to work efficiently within DB2 environment.

0 options available

There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

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