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Certification Preparation for Pardot Specialist

  • Tuition USD $1,000 GSA  $906.80
  • Reviews star_rate star_rate star_rate star_rate star_half 945 Ratings
  • Course Code CRT-150
  • Duration 2 days
  • Available Formats Classroom

Are you looking to become a Salesforce Certified Pardot Specialist? Whether you are an experienced user, or completely new to Pardot, this 2-day handson training will show you how to design, build, and implement marketing workflows related to lead scoring, email marketing, lead generation, and using reports to make data-driven decisions

Skills Gained

  • Build on your Pardot knowledge to get ready for your Pardot Specialist certification
  • Build strategic marketing processes incorporating tools like lead scoring, email marketing, and lead generation.
  • Effectively use Pardot reports to make data-driven decisions.
  • Sit for the Pardot Specialist certification.

Who Can Benefit

WHO SHOULD TAKE THIS COURSE? The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform. Candidates should know how to build strategic marketing processes while incorporating tools like lead scoring, email marketing, lead generation, and be able to use reports to make data-driven decisions. The Salesforce Certified Pardot Specialist generally has two months to six months of experience building marketing workflows with the Pardot platform and/or on a similar technology platform.


But at least 60 days hands-on experience with Pardot is recommended.

Course Details


  • Dashboard OverviewExplore the Lightning Experience
  • Pardot Connectors
  • Page Actions
  • Custom Fields
  • User Management
  • Recycle Bin


Pardot Campaigns

  • Creating a Pardot Campaign
  • Pardot Campaigns vs. Salesforce Campaigns

Pardot Forms

  • Lead Generation
  • Form Creation

Lead Management

  • Automation Rules
  • Dynamic Lists
  • Completion Actions
  • Segmentation Rules

Day 2


  • Lead Qualification
  • Scoring Rules

Email Marketing

  • Permission-based Marketing
  • Email TemplatesAutomate leads and cases
  • Deliverability

Engagement Studio

  • Lead Nurturing
  • Creating an Engagement Program

Landing Pages

  • Layout Templates
  • Creating a Landing Page

Social Marketing

  • Social Posting
  • Custom Redirects

Salesforce Integration

  • Pardot and Salesforce Relationship
  • Object Syncing
  • Salesforce Connector
  • Mapping Fields
  • Field Syncing

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

well organized and designed course. Tommy is good teacher and answer our all the questions

ExitCertified provided the participants with all the required information we needed to join the training one week in advance and ensured that we had all the required materials to make the experience as seamless as possible.

This was my second course through ExitCertified, and it continues to be a great way to learn and advance my career!

Its really nice to have the snacks available everyday. The staff is courteous and professional.

Well structured, easy to understand exercises. Some are more complex and need more context in order to fully understand.

0 options available

There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

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