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Journey Builder 101

  • Tuition USD $600 GSA  $544.08
  • Reviews star_rate star_rate star_rate star_rate star_half 945 Ratings
  • Course Code JB-101
  • Duration 1 day
  • Available Formats Classroom, Virtual

If you are a Marketing Cloud user or administrator who is responsible for developing the email journey your customers will take with your organization, this hands-on course is an essential class for you. In this one-day course, you will learn the fundamentals of a customer journey. You will then explore Contact Builder and how to set up your data in order to leverage the data in Journey Builder. In Journey Builder, you will learn to create and develop strategic customer interactions within various Journey Builder activities.

Who Can Benefit

  • Administrators responsible for the setup, configuration, and maintenance of their organization’s Marketing Cloud applications
  • Content editors and publishers who will assist in the setup of customer journeys
  • Channel managers who are responsible for the marketing automation channel within an organization

Prerequisites

Students taking this course should have experience creating data extensions, import definitions, and data relationships, and have knowledge of executing import definitions, segmentation using Drag-and-Drop Segmentation, and should understand the following key concepts: Primary Key, Subscriber Key, All Subscribers, and Send Relationships. Students who have already attended the Email Essentials (EEB101) course will be well prepared to take this class.

Course Details

Customer Journeys

  • Describe why customer journeys are important
  • Define the customer journey
  • Identify how to create 1:1 customer journeys

Marketing Cloud

  • Define the Marketing Cloud
  • Log in to the Marketing Cloud

Contact Builder

  • Define Contact Builder
  • Describe and use the various tools in Contact Builder
  • Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key

Journey Builder

  • Define Journey Builder
  • Define an Interaction
  • Build an Interaction
  • Create an Entry Event
  • Utilize various Journey Builder activities

Monitoring and Optimizing

  • Set a goal
  • Test the Interaction
  • Review metrics
  • Create a new version of an Interaction

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

ExcitCertified(Tech Data) was great and I enjoyed my experience with them. Looking forward to taking more courses with them!

very good... also gave relevant examples to our current business requirements.

The instructor is very good and very accommodating and excellent in answering participant's questions.

Instructor was very knowledgeable and provided instructions worked well in the virtual labs and zoom sessions.

Course trainer was excellent, content was well organized. However, labs should be instructor lead versus on your own. Much time is wasted for newbees in getting acclimated to tool set, AWS environment, navigating and setting up things to complete tasks. This was my third class and I was barely able to finish most of the labs. (The first 2 classes I only finished one lab exercise for the 2 together.)

3 options available

undo
  • Oct 2, 2020 Oct 2, 2020 (1 day)
    Location
    Virtual
    Language
    English
    Time
    08:30 AM 05:00 PM EDT
    Enroll
    Enroll
  • Oct 23, 2020 Oct 23, 2020 (1 day)
    Location
    Virtual
    Language
    English
    Time
    08:30 AM 05:00 PM EDT
    Enroll
    Enroll
  • Oct 30, 2020 Oct 30, 2020 (1 day)
    Location
    Virtual
    Language
    English
    Time
    08:30 AM 05:00 PM PDT
    Enroll
    Enroll
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