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Content Builder Essentials for the Digital Marketer

  • Tuition USD $600
  • Reviews star_rate star_rate star_rate star_rate star_half 508 Ratings
  • Course Code EML101
  • Duration 1 day
  • Available Formats Classroom

The Content Builder Essentials for the Digital Marketer course provides you the basics for getting started with the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience creating relevant emails based on subscriber data and learn how to use enhanced functionality in Email Studio to test and send emails.

Skills Gained

  • Log in to the Marketing Cloud.
  • Upload assets into Content Builder.
  • Build text, image, button, and social follow content blocks.
  • Describe the various ways to tailor content to specific business needs.
  • Create individualized content blocks using personalization strings and dynamic content.
  • Describe the various ways to create a template.
  • Create an email with a dynamic subject line.
  • Describe and use the Send Preview and Test Send functionalities in Email Studio.
  • Utilize the sending method in Email Studio to distribute an email.

Who Can Benefit

This course is designed for digital Marketers whose sole responsibility is the creation of emails, and for those who want to learn the capabilities of Content Builder and features of Email Studio. No prior knowledge of the Marketing Cloud is needed.

Course Details

Salesforce Marketing Cloud Overview

  • Overview of the Customer Success Platform
  • Overview of the Marketing Cloud
  • Log In to the Marketing Cloud


  • Data Overview
  • What is a Subscriber?
  • Review of the Data


  • Content Builder Overview
  • Uploading Assets into Content Builder
  • Content Blocks
  • How to Create Static Content Blocks
  • How to Create Individualized Content Blocks Using
  • Personalization Strings, Dynamic Content, and AMPscript
  • How to Add Links to Content


  • What a Template Is and the Various Ways to Create One
  • How to Create a Template with Locked Content
  • How to Specify Specific Content to be Placed in a Content Area Within a Template


  • How to Create an Email From a Template
  • How to Add Multiple Content Blocks to a Single Content Area
  • How to Add a Button Content Block
  • How to Include Social Follow in an Email


  • How to Use Send Preview
  • How to Use Test Send


  • How to Use the Send Flow to Distribute the Email

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

What if I have training credits?

ExitCertified honors all savings programs from the partners we work with. ExitCertified also offers training credits across multiple partners through our FLEX Account.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.


Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

Exactly what we needed for our organization, at the right time, at the right price. We'll be back!

Gave directions/document with great places to eat and area was very clean Free parking and food in kitchen in the morning

Scott A. was very knowledgeable in Cognos Analytics course, He also had additional insights on how to apply this tool to real life business scenarios. If you are interested in learning more about Cognos Analytics I would highly recommend this course.

Our instructor Mohammad Meimandi was a great resource. He helped clarify a lot of concepts. Overall I liked the Quiklabs as they offered a great hands-on experience to drive the concepts.

Great Class and Chris was a very knowledgeable instructor. Hoping it prepped me well enough for upcoming exam!

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There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

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