The Marketing Cloud Connect Essentials course is designed to give you in-depth knowledge of the functionality available when you connect your Salesforce org to your Marketing Cloud account. In this interactive course, you will gain hands-on experience connecting the Clouds, personalizing your emails by leveraging your Salesforce CRM data from the Sales / Service Clouds, sending emails to a Contact / Lead, Report, or Campaign, synchronizing your Salesforce CRM data in the Marketing Cloud, segmenting your data to send targeted and relevant emails, creating 1:1 journeys based on your Salesforce CRM data, and tracking and reporting capabilities in the Marketing Cloud and Sales / Service Clouds.
When you complete this course, you will be able to:
Explain Marketing Cloud Connect.
Connect a Marketing Cloud account to a Salesforce org.
Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content.
Create an email in Content Builder.
Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in the Marketing Cloud and Sales/Service Clouds.
Automate the sending of emails using a Triggered Email, Automation Studio, and Journey Builder.
Configure Synchronized CRM Sources to bring CRM data into the Marketing Cloud.
Segment data using Reports, Filter Activity, and Query Activity.
Create journeys using Salesforce Activities in Journey Builder.
Review tracking data in the Marketing Cloud and Sales / Service Clouds.
Create analytics reports in the Marketing Cloud.
Create and customize Marketing Cloud reports in a Sales / Service Clouds.
Create a dashboard based on Marketing Cloud reports.
Who Can Benefit
This course is designed for:
Customers who will be connecting their Salesforce org to the Marketing Cloud using Marketing Cloud Connect.
The email digital marketer who will manage the email channel for their organization and who needs to know how to best leverage their Salesforce CRM data.
The Salesforce Administrator who is responsible for supporting users when Marketing Cloud Connect is installed.
Lessons and Topics
Salesforce Marketing Cloud Overview
Overview of the Customer Success Platform
Overview of the Marketing Cloud
Marketing Cloud Connect
Marketing Cloud Connect Overview
Review of various ways to connect the Clouds
Connecting the Clouds
Review of steps to connect the Clouds
Review of the pre-requisites for Marketing Cloud Connect
Review of Salesforce terminology
Connect a Marketing Cloud account to a Salesforce org
Review of pre-work
Personalized Digital Marketing
Review of what functionality can be accomplished in each cloud
Create a personalized email leveraging Salesforce CRM data using Content Builder
How to use Testing Tools
How to manually send a Marketing Cloud Email to a Lead/ Contact, Report, and Campaign
How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
Understand what happens when an email is sent
Understand subscriber statuses
Synchronized CRM Data
Explain how and why to bring Salesforce CRM data into the Marketing Cloud
How to synchronized data sources in Contact Builder
How to create segments using Filters and the Query Activity
How to create a Salesforce Data Extension for sending
How to create a journey using synchronized data sources
How to test a journey
Explain each of the Sales and Service Cloud Activites
How to create a journey using Sales and Service Cloud Activities Tracking and Reporting
Understand the tracking data available in the Marketing Cloud
How to create and automate tracking reports in the Marketing Cloud
Understand the tracking data available in the Sales / Service Cloud
How to create and customize Marketing Cloud reports in the Sales / Service Cloud
How to create a dashboard for Marketing Cloud tracking reports
https://www.exitcertified.com/it-training/salesforce/salesforce-user/marketing-cloud-connect-essentials-58452-detail.htmlMCC-201Marketing Cloud Connect Essentialshttps://assets.exitcertified.com/assets/CourseImages/d77abef6bd/AdobeStock_193300479__FitMaxWzEwMDAsMTAwMF0.jpg2400.00USDInStock/Training/Salesforce/UserThe Marketing Cloud Connect Essentials course is designed to give you in-depth knowledge of the functionality available when you...2400.00SalesforceClassroom2020-01-10T17:58:39+00:00USD