Prepare for your Marketing Cloud Consultant Exam

Lessons and Topics

Discovery

• Determine What Additional Information Is Needed to Design the Recommended Solution Given a Set of Business Requirements.
• Probe for Information and Recommend an Appropriate Solution Given a List of Branding and Creative Strategies.
• Determine the Viability of External Systems That Need to Be Included in a Solution Given a Customer Environment and Goals (I.e., POS, CRM, ecommerce, data warehouse, data source inputs).
• Gather Requirements for Customer Data and Segmentation.
• Select Solution Components Using Customer Information About Subscriber Acquisition, Management, and Attrition.
• Recommend the Appropriate Customer Skill Sets Required to Utilize Marketing Cloud.

Marketing Cloud Connect

• Review the Prerequisites for Starting a Marketing Cloud Connect Configuration.
• Send an Email to a Contact, Lead, Campaign, and Report via the Sales Cloud, Service Cloud, and Marketing Cloud.
• Segment Sales/Service Cloud Data in Marketing Cloud.

Account Configuration

• Recommend Marketing Cloud Roles Based on User Stories.
• Determine Which Type of Customer Scenario Warrants the Creation of a Business Unit.
• Troubleshoot Issues Regarding Reply Mail Management.
• Analyze the Impact of Applying Sender Authentication Package (SAP) to a Business Unit (I.e., Link Wrapping, Landing Pages, image URLs).

Reporting

• Explain How to Access Information in Data Views and Tracking Extracts.
• Compare and Contrast Standard Reports, Data Views, and Tracking Extracts.
• Summarize Send Logs Including When and Why to Use It, and How to Create and Manage.

Data Design

• Explain Data Objects in Marketing Cloud (I.e., data extensions, list model, data retention model, publication lists, suppression lists).
• Understand Data Types, Retention, and Template Options When Building a Data Extension
• Understand How Data Is Retrieved Within a Relational Data Model (I.e., basic SQL).
• Recommend the Appropriate Import Method with Lists or Data Extensions
• Understand the Implications of a System Being Database of Record

Email Build

• Build, Test, and Deploy an Email Based on Customer Requirements
• Explore How to Individualize Email Content (I.e. AMPscript, Server-Side Javascript, personalization strings, Dynamic Content, Guide Template Language).
• Explore Marketing Cloud Email Technologies (I.e., Link Alias tags, Impression regions, Web Analytics Connector).

Contact Builder

• Explain the Role and Capabilities of Contact Builder
• Understand How Cardinality Impacts Data Modeling
• Use Data Designer to Incorporate Data Source into Contact Builder
• Build an Attribute Group to Be Used for a Simple Interaction

Journey Builder

• Compare and Contrast Automation Tools Such as Journey Builder and Automation Studio
• Given a Customer Scenario That Includes Journey Builder, Evaluate the Requirements, Activities, and Steps to Create a Journey.
• Explain How a Contact Can Enter a Journey