SAP Marketing Cloud Key Features & Extensibility (formerly HY760)

  • Tuition USD $2,454
  • Reviews star_rate star_rate star_rate star_rate star_half 1076 Ratings
  • Course Code C4H260-v092
  • Duration 3 days
  • Available Formats Virtual, Classroom

Skills Gained

  • This Course will prepare you to:
       -Understand the underlying technical concepts in SAP Marketing Cloud
       -Develop an understanding about how SAP Marketing Cloud supports different marketing processes
       -Perform configurations using the "Manage Your Solution" application
       -Enhance the standard features of the solution by leveraging various extensibility applications

Who Can Benefit

  • Application Consultant
  • Business Analyst
  • Business Process Architect
  • Developer
  • Developer Consultant
  • Solution Architect
  • Technology Consultant
  • Trainer

Prerequisites

  • Essential:
       -Features and Configurations Video Series (https://enable.cx.sap.com/channel/Marketing%2BFeatures%2Band% 2BConfigurations/94791801)
       -HA100 SAP HANA Introduction
  • Recommended:
       -CLD100 Cloud for SAP
       -CLD900 SAP HANA Cloud Platform – Integration Service Overview

Course Details

Course Content

  • Unit 1 – Onboarding and Getting Started
       -Introduction
       -Architecture
       -User Provisioning
       -Business Roles and Authorizations
       -Implementation Steps
  • Unit 2 – Dynamic Customer Profiling
       -Overview and Key Capabilities
       -Data Model
       -Merging Logic
       -Best Practices for Data Sources
       -Extensibility
       -Custom Fields and Custom Logic
       -Hands-on Exercise
  • Unit 3 - Segmentation
       -Overview and Key Capabilities
       -Target Groups
       -Segmentation Configuration
       -Creating Segmentation Profiles and Objects
       -Extensibility in Segmentation
       -Custom Fields, Custom Objects and Custom Views
       -Target Groups Configuration
       -Hands-on Exercise
  • Unit 4 - Scores
       -Scores Overview
       -Architecture and Components
       -Rule-Based Scores
       -Extensibility of Rule-Based Scores
       -Hands-on Exercise
  • Unit 4 – Scores (continued)
       -Predictive Scores
       -Creating a Model Fit
       -Success Reporting
       -Extensibility of Predictive Scores
       -Hands-on Exercise
  • Unit 5 – Campaigns
       -Campaigns Overview
       -Campaign Types
       -Content Studio Features
       -Marketing Permissions
       -Suppression Rules
       -Extensibility
       -Marketing Areas in Campaign Execution
       -Integration
       -Hands-on Exercise

Course based on software release

  • SAP Marketing Cloud 1902

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals, and private on sites. View our group training page for more information.

Class material was clear and well communicated. Virtual setup was easy. Plenty of material was provided ahead of time. Sean was a fantastic instructor.

Very well organized. All the course documents, presentations, meetings worked well.

Outstanding job on the facilitator of this course (Ruben) and great information taught throughout the duration!

Ruben did a fantastic job facilitating this course! The only downfall is trying to cram all this information into 2 days! Incredibly overwhelming...

The course is perfectly designed with material and labs to get hands on experience on AWS, nicely done!

Our instructor Mohammad Meimandi was a great resource. He helped clarify a lot of concepts. Overall I liked the Quiklabs as they offered a great hands-on experience to drive the concepts.

4 options available

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  • Feb 8, 2021 Feb 10, 2021 (3 days)
    Location
    Virtual
    Location Details
    Language
    English
    Time
    9:30 5:30 EST
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  • May 18, 2021 May 20, 2021 (3 days)
    Location
    Virtual
    Location Details
    Language
    English
    Time
    9:30 5:30 EST
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  • Jul 27, 2021 Jul 29, 2021 (3 days)
    Location
    Virtual
    Location Details
    Language
    English
    Time
    9:30 5:30 EST
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  • Oct 12, 2021 Oct 14, 2021 (3 days)
    Location
    Virtual
    Location Details
    Language
    English
    Time
    9:30 5:30 EST
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