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SAP Marketing Cloud Key Features & Extensibility (formerly HY760)

Course Details
Code: C4H260-v092
Tuition (USD): $2,454.00 • Virtual (3 days)
$2,454.00 • Classroom (3 days)

Skills Gained

  • This Course will prepare you to:
       -Understand the underlying technical concepts in SAP Marketing Cloud
       -Develop an understanding about how SAP Marketing Cloud supports different marketing processes
       -Perform configurations using the "Manage Your Solution" application
       -Enhance the standard features of the solution by leveraging various extensibility applications

Who Can Benefit

  • Application Consultant
  • Business Analyst
  • Business Process Architect
  • Developer
  • Developer Consultant
  • Solution Architect
  • Technology Consultant
  • Trainer


  • Essential:
       -Features and Configurations Video Series ( 2BConfigurations/94791801)
       -HA100 SAP HANA Introduction
  • Recommended:
       -CLD100 Cloud for SAP
       -CLD900 SAP HANA Cloud Platform – Integration Service Overview

Course Details

Course Content

  • Unit 1 – Onboarding and Getting Started
       -User Provisioning
       -Business Roles and Authorizations
       -Implementation Steps
  • Unit 2 – Dynamic Customer Profiling
       -Overview and Key Capabilities
       -Data Model
       -Merging Logic
       -Best Practices for Data Sources
       -Custom Fields and Custom Logic
       -Hands-on Exercise
  • Unit 3 - Segmentation
       -Overview and Key Capabilities
       -Target Groups
       -Segmentation Configuration
       -Creating Segmentation Profiles and Objects
       -Extensibility in Segmentation
       -Custom Fields, Custom Objects and Custom Views
       -Target Groups Configuration
       -Hands-on Exercise
  • Unit 4 - Scores
       -Scores Overview
       -Architecture and Components
       -Rule-Based Scores
       -Extensibility of Rule-Based Scores
       -Hands-on Exercise
  • Unit 4 – Scores (continued)
       -Predictive Scores
       -Creating a Model Fit
       -Success Reporting
       -Extensibility of Predictive Scores
       -Hands-on Exercise
  • Unit 5 – Campaigns
       -Campaigns Overview
       -Campaign Types
       -Content Studio Features
       -Marketing Permissions
       -Suppression Rules
       -Marketing Areas in Campaign Execution
       -Hands-on Exercise

Course based on software release

  • SAP Marketing Cloud 1902
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