The SAP SuccessFactors Recruiting Marketing Administration course is designed to support various user roles in implementing the company's recruiting strategy. Recruiters learn how to use features within Candidate Relationship Management (CRM) to source and communicate with candidates who have joined the company's Talent Community (created an account) or completed a form on the career site. Recruiters access the Candidate Profile to review a candidate’s qualifications, see which jobs they have applied to, send email and review email already delivered, add the candidate to Talent Pools, and more. Recruiters can also "follow" up to 100 candidates using the Activity Tracking feature. Recruiters send targeted email campaigns to engage with candidates in Talent Pools, and learn how to quickly generate a tracking link before manually posting jobs to online sources. Talent Acquisition Leaders learn how to generate reports in Advanced Analytics to evaluate trends in source performance, which allows the organization to adjust their media spend. Administrators learn how to use Career Site Builder to make instant updates to their Career Site Builder career site, following global accessibility guidelines and search engine optimization (SEO) leading practices. They support recruiting initiatives by creating content for internal candidates, creating data capture forms, customized landing pages, email layouts, and more. Data managers are provided leading practices regarding job data, including tips on how to filter jobs in XML feeds to job boards to achieve your job distribution goals.
Skills Gained
- Describe the core components for SAP SuccessFactors Recruiting Marketing
- Describe the integration points between Recruiting Marketing and Recruiting Management
- Create job data that satisfies your recruiting goals
- Describe the Page Types and Page Components available with Career Site Builder
- Follow global accessibility guidelines and search engine optimization (SEO) leading practices for your CSB career site
- Manage your career site: content, images, colors, fonts, translations, and so on
- Search across candidates and employees to source open positions
- Determine recruiter effectiveness by creating trackable URLs for job postings and campaigns
- Use Candidate Relationship Management features such as Data Capture Forms, Talent Pools, and Email Campaigns to nurture, attract, and hire top talent
- Generate reports from the Source Report and Advanced Analytics to drive recruiting decisions
Who Can Benefit
- Business Process Owner / Team Lead / Power User
- Recruiters, Talent Acquisition Leaders, Marketing professionals, Business Analysts, HRIS Administrators, Data Managers
Prerequisites
HR800 – Introduction to SAP SuccessFactors Administration
- Recommended: HR835 – SAP SuccessFactors Recruiting Marketing Project Team Orientation (PTO)
- Recommended: HRSF1 – SAP SuccessFactors Overview
- Recommended: ACT1CL – SAP Activate Methodology: Introduction