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Overview of the SAP CRM Solution

Course Details
Code: SAPCRM-v015
Tuition (USD): $2,250.00 • Classroom (3 days)
Course Details
GSA (USD): $1,822.67 • Classroom (3 days)

Skills Gained

  • Analyze SAP CRM processes and functions in the marketing, sales and service area and the various interaction channels.
  • Evaluate integration aspects between SAP CRM and other components

Who Can Benefit

  • SAP ERP as well as non-SAP Customers and decision makers considering an implementation of SAP CRM.
  • Customers, consultants, project managers and key users who need to get a comprehensive and integrative overview of the key capabilities and processes of the SAP CRM solution


  • Essential:
  • Recommended:
       -Basic Knowledge of CRM processes in general
       -Knowledge of SAP ERP, in particular in the Sales and Service Environment

Course Details

Course Content

  • Introduction to:
       -Fundamentals and architecture of SAP CRM
       -SAP CRM Marketing
       -SAP CRM Web Channel (E-Commerce)
       -SAP CRM Partner Channel Management
       -SAP CRM Sales
       -SAP CRM Interaction Center
       -SAP CRM Service
       -SAP CRM Field Applications
       -SAP CRM Analytics
       -Implementation & operation of SAP CRM


  • The course is structured using a case study of the functional and channel-oriented key areas and scenarios in SAP CRM.
  • The course includes demonstrations and exercises in the system.
  • This course is an introduction to SAP CRM, it does not explain how to set up (Customize) the scenarios that are shown.

Course based on software release

  • SAP EHP 3 for SAP CRM 7.0
  • SAP EHP 7 for SAP ERP 6.0
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