The focus of this course is on improving your ability to test (in the context of direct and Internet marketing) various elements of marketing mix and on analyzing data from these tests. Most of the analyses in this course use the point-and-click interface of SAS Enterprise Guide.
use basic principles of experimental design (testing), including control and randomization
use factorial design (two as well as three factors), analyze data from such designs, and make appropriate business decisions
use principles of "blocking" to improve the precision of your tests
use MANOVA (Multivariate Analysis of Variance) to analyze data from experiments with multiple dependent variables
use ANCOVA (Analysis of Covariance) to analyze data from tests that include a categorical factor and a continuous covariate.
Who Can Benefit
Marketers, business managers, and business analysts who want to improve their ability to test and analyze data from their tests
Before attending this course, you should be acquainted with Microsoft Windows and Windows-based software. In addition, you should have at least an introductory-level familiarity with basic statistics, -values, and hypothesis testing. Any previous SAS software experience is helpful but not necessary.
Basics of Testing in Direct and Internet Marketing
using basic principles of experimental design (testing), including control and randomization in the context of Direct/Internet marketing and SAS Enterprise Guide
using factorial design, analyze data from such designs, and make appropriate business decisions
using principles of "blocking" to improve your tests
Getting the Most out of Testing in Direct Internet Marketing
analyzing data from multiple-factor designs to make appropriate business decisions
using multivariate analysis of variance (MANOVA) to make appropriate business decisions
using analysis of covariance (ANCOVA) to make appropriate business decisions
https://www.exitcertified.com/it-training/sas/-39028-detail.htmlBAGCGetting the Most Out of Testing in Direct/Internet Marketinghttps://assets.exitcertified.com/assets/CourseImages/751623952d/AdobeStock_268305307__FitMaxWzEwMDAsMTAwMF0.jpg825.00USDInStock/Training/SASThe focus of this course is on improving your ability to test (in the context of direct and Internet marketing) various elements...825.00SASClassroom2015-06-15T15:34:27+00:00USD