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Getting the Most Out of Testing in Direct/Internet Marketing

  • Tuition USD $825
  • Reviews star_rate star_rate star_rate star_rate star_half 519 Ratings
  • Course Code BAGC
  • Duration 1 day
  • Available Formats Classroom

The focus of this course is on improving your ability to test (in the context of direct and Internet marketing) various elements of marketing mix and on analyzing data from these tests. Most of the analyses in this course use the point-and-click interface of SAS Enterprise Guide.

Skills Gained

  • use basic principles of experimental design (testing), including control and randomization
  • use factorial design (two as well as three factors), analyze data from such designs, and make appropriate business decisions
  • use principles of "blocking" to improve the precision of your tests
  • use MANOVA (Multivariate Analysis of Variance) to analyze data from experiments with multiple dependent variables
  • use ANCOVA (Analysis of Covariance) to analyze data from tests that include a categorical factor and a continuous covariate.

Who Can Benefit

  • Marketers, business managers, and business analysts who want to improve their ability to test and analyze data from their tests


  • Before attending this course, you should be acquainted with Microsoft Windows and Windows-based software. In addition, you should have at least an introductory-level familiarity with basic statistics, -values, and hypothesis testing. Any previous SAS software experience is helpful but not necessary.

Course Details

Basics of Testing in Direct and Internet Marketing

  • using basic principles of experimental design (testing), including control and randomization in the context of Direct/Internet marketing and SAS Enterprise Guide
  • using factorial design, analyze data from such designs, and make appropriate business decisions
  • using principles of "blocking" to improve your tests

Getting the Most out of Testing in Direct Internet Marketing

  • analyzing data from multiple-factor designs to make appropriate business decisions
  • using multivariate analysis of variance (MANOVA) to make appropriate business decisions
  • using analysis of covariance (ANCOVA) to make appropriate business decisions

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

What if I have training credits?

ExitCertified honors all savings programs from the partners we work with. ExitCertified also offers training credits across multiple partners through our FLEX Account.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.


Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

Very good class. Ken (the instructor) is very knowledgeable and has great industry experience as well

I felt the instructor had a wealth of knowledge. I would have liked to get access to the class materials sooner and have more time to access the labs. I would prefer to go through the lab in tandem with the materials

Its really nice to have the snacks available everyday. The staff is courteous and professional.

I would highly recommend this instructor. But would appreciate the Actual Slide material to refresh. Also exam prep doc would be an advantage

I just finished the 3 days training on AWS Solution Architect course instructed by Seid. He is very knowledgeable. He engaged the students and he is very friendly. The labs were well planned. I strongly suggest people to take the course.

0 options available

There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

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