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Feature Engineering and Data Preparation for Analytics

  • Tuition USD $2,475 GSA  $1,904.28
  • Reviews star_rate star_rate star_rate star_rate star_half 1963 Ratings
  • Course Code DMDP41
  • Duration 3 days
  • Available Formats Classroom

This course introduces programming techniques to craft and feature engineer meaningful inputs to improve predictive modeling performance. In addition, this course provides strategies to preemptively spot and avoid common pitfalls that compromise the integrity of the data being used to build a predictive model. This course relies heavily on SAS programming techniques to accomplish the desired objectives.

Skills Gained

  • extract data from a relational data table structure
  • define population qualifications and create a target sample
  • use feature engineering techniques to transform transactional data into meaningful inputs into a predictive model
  • transform low-, mid-, and high-cardinality categorical input variables into meaningful predictive modeling inputs
  • use ZIP codes and latitude/longitude points to calculate great-circle distance, driving distance, and estimated driving time
  • use Bayes' theorem to estimate meaningful predictive modeling inputs, impute missing observations, and partition the target sample into training and validation data sets for honest assessment of the predictive model.

Who Can Benefit

  • Analysts, data scientists, and IT professionals looking to craft better inputs to improve predictive modeling performance


  • This course assumes some experience in both predictive modeling and SAS programming. Before attending this course, you should have
  • exposure to DATA step programming equivalent to SAS® Programming 1: Essentials
  • exposure to querying data in PROC SQL and building and deploying a predictive model
  • familiarity with the SAS macro language is helpful but not required
  • exposure to programming in SQL or the SQL procedure
  • familiarity with the analytical process of building predictive models and scoring new data.

Course Details

Extracting Relevant Data

  • data difficulties
  • assessing available data
  • accessing available data
  • drawing a representative target sample
  • drawing an uncontaminated input sample

Transforming Transaction and Event Data

  • advantages and disadvantages of transactions data
  • common transaction structures
  • defining the time horizon
  • fixed and variable time horizon methods
  • implementing common transaction transformations

Using Non-Numeric Data

  • definitions and difficulties of non-numeric data
  • miscoding and multicoding detection
  • controlling degrees of freedom
  • geocoding

Managing Data Pathologies

  • explore input variable distributions
  • detect data anomalies
  • create custom exploratory tools for candidate input variables
  • missing value imputation
  • data partitioning

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals, and private on sites. View our group training page for more information.

The course and labs were well organized and performed flawlessly. They made sure that all the information was timely relayed to the students.

Great class, even better instructor!!!!! Standing ovation to Michael Staves!

Informative class with great instructure who was able to walk through the course material, answer all questions, and give great examples.

Great facility with good selection of drinks and small snacks. Equipment also worked flawlessly.

I thought this was a really cool experience. First time getting so much information crammed into two days.

0 options available

There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

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