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Strategic Planning and Decision-Making: Powered by SAS(R)

  • Tuition USD $1,650
  • Reviews star_rate star_rate star_rate star_rate star_half 508 Ratings
  • Course Code BPDM
  • Duration 2 days
  • Available Formats Classroom

This course helps students learn how basic statistical techniques can be used to better inform strategic business and decision-making challenges. The focus of the course is to learn the key tools and tactics of a corporate strategist/strategic planner. However, woven into the course are key analytics, powered by SAS, that can enable strategists to be more data driven and objective in terms of options, pros/cons, recommendations, and contingency plans.

Skills Gained

  • Develop and/or assess large-scale projects or corporate strategies in terms of mission and vision statements (conceptual strategy) using data analysis to validate key focal points.
  • Conduct macro- and micro-market analyses of competitors, suppliers, customers, and other key players using statistical methods (analytical strategy).
  • Implement metrics and scorecards, while validating them with robust analytical tools, to support ongoing growth (operational strategy).

Who Can Benefit

  • Business managers with a basic statistical background (MBA is sufficient), as well as data analysts and statisticians who aspire to higher-level strategic planning positions, including those involving more significant investment/business decision-making, project planning, and large-scale program development and implementation


  • Before attending this course, you should have completed or have the equivalent working experience the of Statistics I: Introduction to ANOVA, Regression, and Logistic Regression course.

Course Details

Strategic Thinking and Planning: The Three Levels of Analysis

  • Framework for strategic thinking.
  • Conceptual strategy: mission, vision, and values.
  • Analytical strategy: assessing a competitive market.
  • Operational strategy: metrics, measurements, and planning.

Conceptual Strategy: Mission, Vision, and Values

  • Values and leadership.
  • Creating a compelling vision.
  • Aligning our mission and vision.

Analytical Strategy: Analyzing Key Market Participants

  • Market participants and forces at work.
  • Assessing variability in our market.
  • Competitive advantage – creating differentiation.

Operational Strategy: Monitoring and Measuring Success

  • Measuring and monitoring: the balanced scorecard.
  • Using scorecards to track progress.
  • Action planning: designing tasks tied to scorecard metrics.

Course Summary and Participant Examples

  • Course review: strategic thinking with analytics.
  • Common pitfalls of strategic plans.
  • Putting it all together: “strategy on a page.”
  • Discuss examples of real-world plans with analytics (from participants).

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

What if I have training credits?

ExitCertified honors all savings programs from the partners we work with. ExitCertified also offers training credits across multiple partners through our FLEX Account.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.


Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

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There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

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