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Design of Experiments for Direct Marketing

  • Tuition USD $1,800 GSA  $1,450.88
  • Reviews star_rate star_rate star_rate star_rate star_half 1958 Ratings
  • Course Code DOEF42
  • Duration 2 days
  • Available Formats Classroom

This course deals with the concepts and techniques that are used in the design and analysis of experiments. The course primarily focuses on direct marketing applications, but it is also relevant for someone interested in designing experiments in the fields of physical, chemical, biological, medical, economic, social, psychological, and industrial sciences; engineering; or agriculture. This course teaches you how to design efficient marketing experiments with more than one factor, analyze the results that your experiments yield, and maximize the information that is gleaned from a marketing campaign. Factorial and fractional factorial designs are discussed in greater detail.

Skills Gained

  • Determine the appropriate sample size for your tests.
  • Apply the principles of balance, orthogonality, randomization, replication, block designs, factorial designs, and fractional layouts.
  • Build efficient experimental designs that generate as much information as possible for minimum cost.
  • Identify challenges associated with analyzing experimental designs.
  • Test as many factors as possible in each campaign.
  • Apply well-known experimental design practices to direct marketing efforts.

Who Can Benefit

  • Business analysts, market researchers, and anyone interested in designing, conducting, and analyzing experiments specially for marketing campaigns


  • Before attending this course, you should
  • Have a strong interest in experimentation.
  • Have at least an introductory-level familiarity with statistics and regression modeling. You can gain this experience by completing the course Statistics 2: ANOVA and Regression or equivalent training.

Course Details

Introduction to Experimentation

  • Designed experiments: Why they matter.
  • Designed experiments: What they are.

Simple Designs: Testing a Single Factor

  • Hypothesis testing.
  • Design of experiments: terminology.
  • Power and sample size.

Complex Designs: Testing Multiple Factors

  • Two 2-level factors.
  • Orthogonality.
  • Blocking.

More Complex Designs: Too Many Treatments

  • Fractional factorials and orthogonal arrays.
  • Optimal designs.
  • Augmenting designs.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals, and private on sites. View our group training page for more information.

Great experience learning from ExitCertified. I would definitely come back to them for additional training.

Team is very good to organize things, reply immediately to coordinate and advise.

Very organized training service with tools and instructions sent in a timely basis. Also quick response to me for dial in options for local telephone numbers as I required to go remote temporary during the course. Thank you!

I had a great experience using ExitCertified for one of my virtual training courses.

Informative class with great instructure who was able to walk through the course material, answer all questions, and give great examples.

0 options available

There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

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