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Profit-Driven Business Analytics

  • Tuition USD $900 GSA  $770.78
  • Reviews star_rate star_rate star_rate star_rate star_half 1963 Ratings
  • Course Code BPDBA
  • Duration 1 day
  • Available Formats Classroom

This course provides actionable guidance on optimizing the use of data to add value and drive better business decisions. Combining theoretical and technical insights into daily operations and long-term strategy, this course acts as a development manual for practitioners who seek to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the instructor team draws upon their recent research to share deep insights about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this course provides invaluable guidance for practitioners seeking to reap the advantages of true profit-driven business analytics.

Skills Gained

  • develop profit-driven descriptive analytics models
  • develop profit-driven predictive analytics models
  • evaluate profit-driven analytics models
  • develop and evaluate uplift models
  • understand the economic impact of analytics.

Who Can Benefit

  • Data scientists, business analysts, senior data analysts, quantitative analysts, data miners, senior CRM analysts, marketing analysts, risk analysts, analytical model developers, online marketers, and marketing modelers in the following industries: banking and finance, insurance, Telco, online retailers, advertising, Pharma

Prerequisites

  • Before attending this course, you should know how to do the following:
  • develop predictive models using linear regression, logistic regression, and decision trees
  • evaluate predictive models using a confusion matrix, receiver operating characteristic (ROC) curve, and lift curve
  • develop descriptive analytics models using hierarchical and k-means clustering
  • develop descriptive analytics models using association and sequence rules.

Course Details

Introduction

  • profit-driven business analytics
  • introduction to profit-driven descriptive analytics
  • introduction to profit-driven predictive analytics
  • introduction to uplift modeling
  • introduction to profit-driven evaluation
  • the business analytics process model

Profit-Driven Descriptive Analytics

  • profit-driven segmentation
  • profit-driven association rules

Profit-Driven Predictive Analytics

  • cost matrix
  • -profit-driven decision making with cost-insensitive models: threshold setting
  • profit-driven predictive analytics framework: pre-training, during-training, post-training methods
  • pre-training methods: sampling and weighting
  • during-training methods: cost-sensitive logistic regression and cost-sensitive decision trees
  • post-training methods: threshold tuning and MetaCost
  • hybrid methods
  • cost-sensitive regression: BSZ tuning
  • self-study: profit driven ensemble methods

Uplift Modeling

  • uplift modeling versus response modeling
  • modeling approaches
  • evaluation of uplift models
  • self-study: ensembles

Profit-Driven Evaluation

  • total profit, average profit
  • H-measure
  • ROCIV - AUCIV
  • maximum profit (MP)
  • expected maximum profit (EMP)
  • regression models

Economic Impact

  • economic value of big data and analytics
  • key economic considerations
  • improving ROI of big data and analytics
  • conclusions

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals, and private on sites. View our group training page for more information.

Exit Certified, very accommodating to my schedule. I've had to reschedule a class and my rep found one that worked for me. Great Instructor! Ask for Peter Antonini

Thank you!

Fantastic course - pacing was appropriate, good blend of lectures and labs.

Exit Certified made the learning process fun and understandable . Highly Recommend !!!

Tommy was a great instructor. We relied on this class to develop our understanding, and we were very happy with the result.

Very good company, excellent course offerings and nice staff both admin and course instructors. Keep it up!

0 options available

There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

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