3 arrows

Get a Free AWS Exam retake using promo code DOUBLESHOT


Social Network Analysis for Business Applications

  • Tuition USD $1,800 GSA  $1,496.22
  • Reviews star_rate star_rate star_rate star_rate star_half 4733 Ratings
  • Course Code BSNA
  • Duration 2 days
  • Available Formats Classroom
Go beyond the traditional clustering and predictive models to identify patterns in your business data. Social network analysis describes customers' behavior, but not in terms of their individual attributes. Rather than basing models on static individual profiles, social network analysis depicts behavior in terms of how individuals relate to each other. In practical terms this approach highlights connections between individuals and organizations and how important they might be in viral effect throughout communities and particular groups. For business purposes, social network analysis can be employed to avoid churn, diffuse products and services, and detect fraud and abuse, among many other applications. This course shows you how to build networks from raw data and presents different approaches for analyzing your customers, focusing on their relationships and connections within the network.

Based on the recognition of customers', or organizations', roles within communities or special groups, you can improve business performance and better understand how your customers are using products and services. In addition to the network analysis approach to linking distinct entities, playing different roles on particular connections, this course also shows you a set of network optimization algorithms that you can use to solve a variety of complex business problems. Methods such as minimum-cost network flow, shortest path, linear assignment, minimum spanning tree, eigenvector, and transitive closure are presented in a business perspective for problem solving.

This course contains practical examples based on SAS Social Network Analysis Server and PROC OPTGRAPH.

Skills Gained

  • identify the type of the data and the nodes and roles in a network perspective
  • identify the type of the data and the possible links between the actors within the network
  • define the possible weight for nodes and links in a network perspective and the methods to build a network upon the data available, considering the distinguished importance of nodes and links within the network
  • recognize the different types of groups and clusters of nodes based on their relationships within the network, such as communities, connected components, bi-connected components, core, cycle, and reach (ego) networks
  • compute the network metrics such as degree, influence, closeness, betweenness, hub, authority, eigenvector, and clustering coefficient, and analyze the meaning of them, considering the business scenario, the industry involved, and the problem to solve
  • perform network optimization based on several distinct algorithms like shortest path, minimum-cost network flow, linear assignment, eigenvector, minimum spanning tree, and transitive closure
  • apply network analysis to solve real business problems in different industries.

Who Can Benefit

  • Business analysts, statisticians, mathematicians, network engineers, computer scientists, data analysts, data scientists, quantitative analysts, data miners, marketing analysts, risk and fraud analysts, analytical model developers, and marketing modelers in all industries, including but not limited to communications and entertainment, banking and finance, insurance and retailers


  • Before attending this course, you should have at least a beginner background in statistics and mathematics. You should also be minimally familiar with SAS programming.

Course Details

Fundamental Concepts in Network Analysis

  • introduction
  • history of the network science
  • concepts about network analysis
  • random graphs and the small world
  • the type of data for network building and analysis
  • the structures of networks and how they evolve over time

Formal Methods for Network Analysis

  • how to identify and define nodes and links in different types of networks
  • principal roles of the actors and their types of relationships
  • statistical and mathematical approaches for network analysis
  • graphical approach for network analysis
  • modes and links correlation in the network analysis
  • levels of measurement for network analysis
  • modalities for network analysis
  • scales of measurements in network analysis
  • Case Study: influence factor in telecommunications

Sub-Networks Detection and Analysis

  • connected components
  • bi-connected components
  • community detection
  • reach
  • core
  • cycle

Measures of Power in Network Analysis

  • degree
  • influence
  • clustering coefficient
  • closeness
  • betweenness
  • hub
  • authority
  • eigenvector

Graph Optimization

  • minimum-cost network flow
  • shortest path
  • linear assignment
  • minimum spanning tree
  • eigenvector
  • transitive closure

Business Applications Based on Network Analysis

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals, and private on sites. View our group training page for more information.

What does vendor-authorized training mean?

As a vendor-authorized training partner, we offer a curriculum that our partners have vetted. We use the same course materials and facilitate the same labs as our vendor-delivered training. These courses are considered the gold standard and, as such, are priced accordingly.

Is the training too basic, or will you go deep into technology?

It depends on your requirements, your role in your company, and your depth of knowledge. The good news about many of our learning paths, you can start from the fundamentals to highly specialized training.

How up-to-date are your courses and support materials?

We continuously work with our vendors to evaluate and refresh course material to reflect the latest training courses and best practices.

Are your instructors seasoned trainers who have deep knowledge of the training topic?

ExitCertified instructors have an average of 27 years of practical IT experience. They have also served as consultants for an average of 15 years. To stay up to date, instructors will at least spend 25 percent of their time learning new emerging technologies and courses.

Do you provide hands-on training and exercises in an actual lab environment?

Lab access is dependent on the vendor and the type of training you sign up for. However, many of our top vendors will provide lab access to students to test and practice. The course description will specify lab access.

Will you customize the training for our company’s specific needs and goals?

We will work with you to identify training needs and areas of growth.  We offer a variety of training methods, such as private group training, on-site of your choice, and virtually. We provide courses and certifications that are aligned with your business goals.

How do I get started with certification?

Getting started on a certification pathway depends on your goals and the vendor you choose to get certified in. Many vendors offer entry-level IT certification to advanced IT certification that can boost your career. To get access to certification vouchers and discounts, please contact Edu_customerexperience@techdata.com

Will I get access to content after I complete a course?

You will get access to the PDF of course books and guides, but access to the recording and slides will depend on the vendor and type of training you receive.

Very interactive and in-depth course that really got me ready for the industry

Great class I learned a great deal from the material. There would seem to a large amount that I need to learn about.

great class and packed with material, would have lived to spread it more into many days but overall very informative.

Great company -- easy to sign up and very organized. Loved my teacher and class overall.

This course gave me a clearer understanding of the AWS cloud architecture.

0 options available

There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

Contact Us 1-800-803-3948
Contact Us
FAQ Get immediate answers to our most frequently asked qestions. View FAQs arrow_forward