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Explaining Analytics to Decision Makers: Insights to Action

  • Tuition USD $1,650 GSA  $1,496.22
  • Reviews star_rate star_rate star_rate star_rate star_half 347 Ratings
  • Course Code BPAO
  • Duration 2 days
  • Available Formats Classroom

Success in analytics means getting your work applied. Getting your work applied means getting your work understood. Getting your work understood means using a different set of tools than those you used to develop your work.

This course discusses the major impediments to the effective communication of analytics and presents solutions. You will learn a variety of approaches including visualizations, foreshadowing, messaging, interpersonal communications, presentations, and most importantly, understanding your audience and adapting your message to the audience. Each approach is explored and the role in the whole of the communication process is considered.

A framework is presented to help think through the process. An individual can use this framework to plan personal communication efforts. An organization can use this framework to develop an expectation of communication for all levels of the organization.

Skills Gained

  • get your best work recognized and used
  • supplement your results with visualizations
  • anticipate and deal with common issues in sharing analytics
  • think through communication challenges and develop a framework to solve them
  • develop a purpose that will drive the whole process of explaining analytics
  • develop a communication expectation for the entire organization
  • build confidence in your abilities through purpose and planning.

Who Can Benefit

  • Individual data scientists and business analytical professionals from any industry who are tasked with presenting analytics; managers who need to improve upward communication; whole analytics teams from middle management to team leaders to analytics professionals looking to improve their collective process of getting their work recognized and used


  • No previous courses are required. It is recommended that you have a basic working knowledge of analytics and/or statistics.

Course Details

The Role of Analytics

  • value from analytics
  • learning from failure
  • the analyst dilemma
  • the change management business
  • presentation basics
  • structure of explaining analytics

Motivation and Direction

  • the era of empathy
  • storytelling: because we are human
  • storytelling with a design

Data-Driven Analytical Objective

  • a data-driven objective
  • data-driven objective demonstrated

Explaining the Analytic Process

  • explaining analytics through the concept of maximizing information
  • simplifying complexity
  • moving to the objective optimization zone
  • producing a broader understanding

Presenting Results

  • we are in the change management business
  • understanding your audience
  • developing a sticky message
  • living in a PowerPoint world

Developing a Customized Methodology

  • an applied structure
  • framework of explaining analytics
  • embracing the art of analytics

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

What if I have training credits?

ExitCertified honors all savings programs from the partners we work with. ExitCertified also offers training credits across multiple partners through our FLEX Account.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.


Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

I learned a lot of directly usable skills from Tech Data. It will make an immediate impact in our work center.

The Course material and lab infrastructure and the overall Experience is very good.

Well-executed course. I had to wait for the last minute to register for the course because of my org – their staff contacted me to ensure that I had a webcam and headset because they wouldn't be able to send me that in time for the start of class the next morning. They overnighted the webcam and headset and it arrived in the afternoon. It was not necessary but very much appreciated! The course was great and the instructor was a pro!

The course is well organized, and I would recommend it. The cadence can be faster.

An excellent course for beginners looking to take their Cloud practitioner exam and getting the fundamental knowledge about AWS

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