The future of IBM Maximo: Work Centers and Inspections Can Transform Your Business


SAS(R) Marketing Automation: Defining the Data and Structure for Campaigns

  • Tuition USD $975 GSA  $884.13
  • Reviews star_rate star_rate star_rate star_rate star_half 486 Ratings
  • Course Code MADA65
  • Duration 1.5 days
  • Available Formats Classroom, Virtual
This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.5 environment.

The self-study e-learning includes:

  • Annotatable course notes in PDF format.
  • Virtual Lab time to practice.

Skills Gained

  • Create simple and complex information maps for use in SAS Marketing Automation 6.
  • Use the information map to generate metadata tables for SAS Marketing Automation 6.
  • Create a business context and the necessary definitions to support the creation of marketing campaigns.

Who Can Benefit

  • Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation


  • Before attending this course, you should have taken the &cistu course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required.

Course Details


  • Course overview.
  • Overview of SAS Marketing Automation (self-study).

Creating Information Maps for SAS Marketing Automation

  • Overview.
  • Specifying source tables.
  • Data items and folders.
  • Defining subjects.
  • Assigning subjects.
  • Setting up metadata tables.

Business Contexts: Generating Metadata

  • Creating metadata tables.
  • Updating metadata.

Creating a Complex Information Map

  • Working with multiple source tables.
  • Defining and assigning multiple subjects.
  • Validating the information map.

Business Contexts: Enabling Campaigns

  • Introduction.
  • Creating campaign definitions.
  • Creating export and communication definitions.
  • Using the common data model (self-study).

Other Data Items

  • Using measures.
  • Calculated data items.

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

What if I have training credits?

ExitCertified honors all savings programs from the partners we work with. ExitCertified also offers training credits across multiple partners through our FLEX Account.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.


Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

The AWS Solution Architect Associate class is well organized. The instructor was professional and knowledgable. I would recommend this to co-workers as well as friends.

Really nice and helpful staff! Office has well thought out interior design and plenty of snacks and drinks and coffee.

I had no problems signing up for and completing the course. The introduction was clear and helpful to get the course going. The course itself was excellent and very helpful.

Well-executed course. I had to wait for the last minute to register for the course because of my org – their staff contacted me to ensure that I had a webcam and headset because they wouldn't be able to send me that in time for the start of class the next morning. They overnighted the webcam and headset and it arrived in the afternoon. It was not necessary but very much appreciated! The course was great and the instructor was a pro!

Great instructor and good class material. Labs were helpful and put together very well.

1 options available

  • Nov 17, 2020 Nov 19, 2020 (3 days)
    1:00 PM 4:30 PM EST
Contact Us 1-800-803-3948
Contact Us Live Chat
FAQ Get immediate answers to our most frequently asked qestions. View FAQs arrow_forward