Category
2 course(s) found
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Customer Intelligence
Customer Life Cycle Management Using SAS(R) (Course)
BCLM
Marketing wisdom suggests that firms need to adopt a strategic approach toward understanding valuation of their customers and managing customer life cycle to gain competitive advantage in the...
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Customer Intelligence
SAS - Net Lift Models: Optimizing the Impact of Your Marketing Efforts (Course)
BNET94
The true effectiveness of a marketing campaign is not the response rate; it is the incremental impact. That is, true effectiveness is additional revenue, directly attributable to the campaign, that...