Customer Life Cycle Management Using SAS(R)

  • Tuition USD $1,650
  • Reviews star_rate star_rate star_rate star_rate star_half 1115 Ratings
  • Course Code BCLM
  • Duration 2 days
  • Available Formats Classroom

Marketing wisdom suggests that firms need to adopt a strategic approach toward understanding valuation of their customers and managing customer life cycle to gain competitive advantage in the marketplace. This course starts by discussing the different paths to customer profitability by linking customer loyalty with profitability and exploring the drivers of profitable customer loyalty. The course covers the popular metrics and methods used to measure customer valuation, including the concept of Customer Lifetime Value (CLV). Also discussed are the different strategies available to managers to maximize CLV over a customer's life cycle.

Skills Gained

  • identify, measure, and model the components of CLV
  • select the best customers
  • make loyal customers profitable
  • pitch the right products to the right customers at the right time
  • predict customer attrition
  • optimally allocate resources to manage customer life cycles.

Who Can Benefit

  • Data scientists, business analysts, data analysts, market researchers, marketing analysts, and data miners


  • Some experience with SAS is helpful, but it is not mandatory.

Course Details

Introduction to Customer Lifetime Value and Customer Life Cycle Management

CLV Calculations via Simple Methods

  • CLV calculation via simple spreadsheet-type models
  • RFM as a simple way to estimate CLV

Calculation via Different Formulas

Margin Modeling

  • margin models and CLV calculations

Basics of Segmentation

Look-Alike Models

Next Best Activity/Product/Offer Models

Specialized Models for LTV and Life Cycle Management

  • migration models (self-study)
  • recommender systems
  • wrap-up and takeaways

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals, and private on sites. View our group training page for more information.

Registration process was smooth. Follow-up reminders and content was timely. Great execution!

Well structured, easy to understand exercises. Some are more complex and need more context in order to fully understand.

Course trainer was excellent, content was well organized. However, labs should be instructor lead versus on your own. Much time is wasted for newbees in getting acclimated to tool set, AWS environment, navigating and setting up things to complete tasks. This was my third class and I was barely able to finish most of the labs. (The first 2 classes I only finished one lab exercise for the 2 together.)

Great first experience with ExitCertified. I look forward to many more trainings.

I had a great experience using ExitCertified for one of my virtual training courses.

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