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Customer Life Cycle Management Using SAS(R)

  • Tuition USD $1,800 GSA  $1,496.22
  • Reviews star_rate star_rate star_rate star_rate star_half 4731 Ratings
  • Course Code BCLM
  • Duration 2 days
  • Available Formats Classroom

Marketing wisdom suggests that firms need to adopt a strategic approach toward understanding valuation of their customers and managing customer life cycle to gain competitive advantage in the marketplace. This course starts by discussing the different paths to customer profitability by linking customer loyalty with profitability and exploring the drivers of profitable customer loyalty. The course covers the popular metrics and methods used to measure customer valuation, including the concept of Customer Lifetime Value (CLV). Also discussed are the different strategies available to managers to maximize CLV over a customer's life cycle.

Skills Gained

  • identify, measure, and model the components of CLV
  • select the best customers
  • make loyal customers profitable
  • pitch the right products to the right customers at the right time
  • predict customer attrition
  • optimally allocate resources to manage customer life cycles.

Who Can Benefit

  • Data scientists, business analysts, data analysts, market researchers, marketing analysts, and data miners

Prerequisites

  • Some experience with SAS is helpful, but it is not mandatory.

Course Details

Introduction to Customer Lifetime Value and Customer Life Cycle Management

CLV Calculations via Simple Methods

  • CLV calculation via simple spreadsheet-type models
  • RFM as a simple way to estimate CLV

Calculation via Different Formulas

Margin Modeling

  • margin models and CLV calculations

Basics of Segmentation

Look-Alike Models

Next Best Activity/Product/Offer Models

Specialized Models for LTV and Life Cycle Management

  • migration models (self-study)
  • recommender systems
  • wrap-up and takeaways

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals, and private on sites. View our group training page for more information.

What does vendor-authorized training mean?

As a vendor-authorized training partner, we offer a curriculum that our partners have vetted. We use the same course materials and facilitate the same labs as our vendor-delivered training. These courses are considered the gold standard and, as such, are priced accordingly.

Is the training too basic, or will you go deep into technology?

It depends on your requirements, your role in your company, and your depth of knowledge. The good news about many of our learning paths, you can start from the fundamentals to highly specialized training.

How up-to-date are your courses and support materials?

We continuously work with our vendors to evaluate and refresh course material to reflect the latest training courses and best practices.

Are your instructors seasoned trainers who have deep knowledge of the training topic?

ExitCertified instructors have an average of 27 years of practical IT experience. They have also served as consultants for an average of 15 years. To stay up to date, instructors will at least spend 25 percent of their time learning new emerging technologies and courses.

Do you provide hands-on training and exercises in an actual lab environment?

Lab access is dependent on the vendor and the type of training you sign up for. However, many of our top vendors will provide lab access to students to test and practice. The course description will specify lab access.

Will you customize the training for our company’s specific needs and goals?

We will work with you to identify training needs and areas of growth.  We offer a variety of training methods, such as private group training, on-site of your choice, and virtually. We provide courses and certifications that are aligned with your business goals.

How do I get started with certification?

Getting started on a certification pathway depends on your goals and the vendor you choose to get certified in. Many vendors offer entry-level IT certification to advanced IT certification that can boost your career. To get access to certification vouchers and discounts, please contact Edu_customerexperience@techdata.com

Will I get access to content after I complete a course?

You will get access to the PDF of course books and guides, but access to the recording and slides will depend on the vendor and type of training you receive.

Instructor was great, course was mostly very good except for too much focus on pricing

Very good material, the instructor was clear explaining the topics, and the labs were easy to follow it.

They are very good and made sure we had all the appropriate materials for class.

Good training material and good instruction. More time needs to be provided for the lab work.

The class was good, but at times the pace did seem a bit fast to actually try to remember some of the information.

0 options available

There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

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