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Customer Life Cycle Management Using SAS(R)

  • Tuition USD $1,650
  • Reviews star_rate star_rate star_rate star_rate star_half 519 Ratings
  • Course Code BCLM
  • Duration 2 days
  • Available Formats Classroom

Marketing wisdom suggests that firms need to adopt a strategic approach toward understanding valuation of their customers and managing customer life cycle to gain competitive advantage in the marketplace. This course starts by discussing the different paths to customer profitability by linking customer loyalty with profitability and exploring the drivers of profitable customer loyalty. The course covers the popular metrics and methods used to measure customer valuation, including the concept of Customer Lifetime Value (CLV). Also discussed are the different strategies available to managers to maximize CLV over a customer's life cycle.

Skills Gained

  • identify, measure, and model the components of CLV
  • select the best customers
  • make loyal customers profitable
  • pitch the right products to the right customers at the right time
  • predict customer attrition
  • optimally allocate resources to manage customer life cycles.

Who Can Benefit

  • Data scientists, business analysts, data analysts, market researchers, marketing analysts, and data miners


  • Some experience with SAS is helpful, but it is not mandatory.

Course Details

Introduction to Customer Lifetime Value and Customer Life Cycle Management

CLV Calculations via Simple Methods

  • CLV calculation via simple spreadsheet-type models
  • RFM as a simple way to estimate CLV

Calculation via Different Formulas

Margin Modeling

  • margin models and CLV calculations

Basics of Segmentation

Look-Alike Models

Next Best Activity/Product/Offer Models

Specialized Models for LTV and Life Cycle Management

  • migration models (self-study)
  • recommender systems
  • wrap-up and takeaways

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

What if I have training credits?

ExitCertified honors all savings programs from the partners we work with. ExitCertified also offers training credits across multiple partners through our FLEX Account.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.


Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

AZ-300 course experience was good . Eylem Uysal was very good, the best instructor and i had really good experience attending course and classes with Eylem.

The courses are very in-depth and useful to get a good idea of everything and get going from there.

Course was thoroughly prepared and covered all the necessary applications and services. It was evident that the instructor had in-depth knowledge on Big Data (Data Analytics) as well as other AWS services.

The lady at the front really nice. Everthing was always stocked up: Helpful

Excellent course. Ruben Lopez is an outstanding instructor. Learned tons of information. Would recommend ExitCertified to anyone!

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