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SAS(R) Real-Time Decision Manager: Creating and Managing Campaigns

  • Tuition USD $1,625 GSA  $1,473.55
  • Reviews star_rate star_rate star_rate star_rate star_half 572 Ratings
  • Course Code RTUS65
  • Duration 2.5 days
  • Available Formats Classroom, Virtual

This course provides an overview of SAS Real-Time Decision Manager 6.5 and prepares you to construct inbound marketing decisions using the solution.

Skills Gained

  • navigate the SAS Real-Time Decision Manager interface
  • create campaigns and diagrams using SAS Real-Time Decision Manager
  • create treatments
  • arbitrate treatments
  • create history campaigns
  • test and validate campaigns
  • mark campaigns for deployment.

Who Can Benefit

  • Anyone responsible for designing, implementing, and testing marketing campaigns using SAS Real-Time Decision Manager

Prerequisites

  • There are no formal prerequisites for this course. Before attending this course, you should have basic skills using a web browser and software based on the Windows environment, and be familiar with business issues and processes for interactive marketing campaigns.

Course Details

Introduction to SAS Real-Time Decision Manager

  • introduction
  • creating and implementing campaigns
  • working in SAS Customer Intelligence Studio
  • inbound campaign basics

Campaign Fundamentals and Basic Nodes

  • the Start and Reply nodes
  • the Process and Business Rules node
  • the Filter node
  • the Branch node
  • assigning treatments
  • assigning reply variable values

Advanced Nodes

  • the A/B Test node
  • calculated variables and the Assignment node
  • the Cross Table node
  • the Subdiagram node
  • the Stage node

Creating Treatments

  • creating treatments
  • inbound contact rules
  • dynamic treatment custom details
  • updating treatments

Treatment Eligibility and Arbitration

  • treatment eligibility
  • treatment arbitration using sorting
  • treatment arbitration using self-learner processes

Decision Treatment Campaigns and Campaign Sets

  • overview of decision campaigns, decision treatment campaigns, and decision treatment campaign sets
  • creating decision treatment campaigns
  • creating and using decision treatment campaign sets

Finalizing a Campaign

  • validation and testing
  • documenting and marking for deployment

History Campaigns

  • introduction to the common data model
  • capturing campaign history data

How do I enroll?

A comprehensive listing of ExitCertified courses can be found here. You can register directly for the required course/location when you select "register". If you have any questions or prefer to speak with an ExitCertified education consultant directly, please submit your query here. A representative will contact you shortly.

How do I pay for a class?

You can pay at the time of registration using credit card (Mastercard/Visa/American Express) cheque or PO.

What if I have training credits?

ExitCertified honors all savings programs from the partners we work with. ExitCertified also offers training credits across multiple partners through our FLEX Account.

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Lunchtime?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

I was familiar with some knowledge on AWS Cloud, however the instructor Lopez explained stuff that made it easy to understand. He was very knowledgeable with the information he provided during class

There were minimal errors. The labs were great but the learning environment was difficult to navigate and certain components needed to stay on the screen that covered up parts of the presentation slides.

I ended up taking an iMVP class; I was originally skeptical, as other online classes have had issues, but ExitCertified puts a little more effort into this, including making sure you have a good headset and camera to keep the classes more interactive, and they also provide better back-office support to their trainers than other vendors. I do recommend the iMVP over the classroom.

I took the AWS training class. Instructor was fantastic and the labs were fun and easy to understand. I had no issue! :)

First remote course and I am pleasantly surprised. Love the on site facilities in Ottawa, but the online course format was very well received.

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  • Oct 26, 2020 Oct 30, 2020 (5 days)
    Location
    Virtual
    Language
    English
    Time
    1:00 PM 4:30 PM EST
    Enroll
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