8 results found for "Business Skills"
Statistical Analysis Topic: Business Skills | Code: BISA
This course introduces survival analysis in the context of business data mining. The focus is on understanding customer behaviors that have a time-to-event component using SAS Enterprise Guide. Skills...
Customer Intelligence Topic: Business Skills | Code: BNET94
The true effectiveness of a marketing campaign is not the response rate; it is the incremental impact. That is, true effectiveness is additional revenue, directly attributable to the campaign, that...
Data Scientist Topic: Business Skills | Code: BSNA
Go beyond the traditional clustering and predictive models to identify patterns in your business data. Social network analysis describes customers' behavior, but not in terms of their individual...
Data Scientist Topic: AI & Machine Learning | Code: BADS41
To be effective in a competitive business environment, analytics professionals need to use descriptive, predictive, and prescriptive analytics to translate information into decisions. An effective...
SAS Topic: Testing | Code: BAGC
The focus of this course is on improving your ability to test (in the context of direct and Internet marketing) various elements of marketing mix and on analyzing data from these tests. Most of the...
SAS Topic: Business Skills | Code: DOEF42
This course deals with the concepts and techniques that are used in the design and analysis of experiments. The course primarily focuses on direct marketing applications, but it is also relevant for...
Advanced Analytics Topic: Business Intelligence | Code: BPDBA
This course provides actionable guidance on optimizing the use of data to add value and drive better business decisions. Combining theoretical and technical insights into daily operations and...
SAS Topic: Business Intelligence | Code: BRMU32
This course covers SAS Business Rules Manager and SAS Decision Manager, a general-purpose, decisioning suite that supports the decision life cycle. This includes data preparation, model management,...