5 results found for "Business Skills"
Data Scientist Topic: AI & Machine Learning | Code: BADS41
To be effective in a competitive business environment, analytics professionals need to use descriptive, predictive, and prescriptive analytics to translate information into decisions. An effective...
Customer Intelligence Topic: Business Skills | Code: BNET94
The true effectiveness of a marketing campaign is not the response rate; it is the incremental impact. That is, true effectiveness is additional revenue, directly attributable to the campaign, that...
Data Scientist Topic: Business Skills | Code: BSNA
Go beyond the traditional clustering and predictive models to identify patterns in your business data. Social network analysis describes customers' behavior, but not in terms of their individual...
SAS Topic: Testing | Code: BAGC
The focus of this course is on improving your ability to test (in the context of direct and Internet marketing) various elements of marketing mix and on analyzing data from these tests. Most of the...
SAS Topic: Business Skills | Code: DOEF42
This course deals with the concepts and techniques that are used in the design and analysis of experiments. The course primarily focuses on direct marketing applications, but it is also relevant for...