Introduction to Lean Startup

Course Details
Code: LEANSTARTUP
Tuition (USD): $1,495.00 • Virtual (2 days)

Skills Gained

  • Learn the difference between traditional methods and Lean Startup
  • Explore Lean Startup concepts, principles, and terminology
  • Learn how "startup" applies to both public products and internal company products
  • Explore the Lean Startup Model and the power of Visioning
  • Apply the Build-Measure-Learn Loop to get faster feedback from product experiments
  • Learn the Use of Lean Analytics and Innovation Accounting to lead product development
  • Understand experiment results to decide whether you should Pivot or Persevere
  • Explore the Minimum Viable Product's role in new product development
  • Grasp the Common misunderstandings and pitfalls of Lean Startup
  • Understand how Lean Startup works with Agile development

Who Can Benefit

  • Business Analyst
  • Technical Analyst
  • Project Manager
  • Software Engineer/Programmer
  • Development Manager
  • Product Manager
  • Product Analyst
  • Tester
  • QA Engineer

Course Details

Summary: General logistics for the class

Topics covered:

  • Housekeeping
  • Course Objectives
  • Introductions
  • Instructor Bio
  • Agenda
  • Kanban Parking Lot

Section 2: The Case for Change

Summary: Gain an overall understanding of the background, principles, and benefits of Lean Startup along with how it differs from traditional new product development. Review similar methodologies practiced in organizations today.

  • What is Lean
  • Lean Concepts
  • What is Lean Startup
  • Why Lean Startup
  • How Lean Startup differs from traditional approaches
  • Lean Startup Alternatives
  • The difference between traditional methods and Lean Startup
  • Common misunderstandings and pitfalls of Lean Startup
  • How Lean Startup differs from traditional new product development
  • Understand the value of leveraging Lean Startup practices

Section 3: Lean Startup Overview and Concepts

Summary: Learn the foundation of Lean Startup concepts, principles, and terminology of a Lean Startup. Explore the Build-Measure-Learn in more detail.

  • Lean Startup Principles
  • What is a Startup
  • Lean Startup Model
  • Lean Startup Phases
  • Growth Engines
  • Lean Startup Team
  • Role of Product Owner
  • Build-Measure-Learn Loop
  • Pivot or Persevere
  • The Lean Startup concepts, principles, and terminology
  • The Lean Startup Model and the power of Visioning
  • Understand the stages of Lean Startup
  • To apply the Build-Measure-Learn Loop to get faster feedback from product experiments
  • Using experiment results to decide whether you should Pivot or Persevere
  • The Minimum Viable Product's role in new product development
  • Apply the Build-Measure-Learn Loop
  • The role of the Minimum Viable Product
  • Leveraging Experimentation to drive product development
  • Conducting Pivot or Persevere decisions
  • Understand different types of pivots

Section 4: The Lean Startup Stages

  • Walk through the stages of Lean Startup (based on the simpler Lean Analytics stages). Go into further detail on the contents of each stage
  • Lean Canvas is a one-page model used to describe the most important aspects of a business. Using the Lean Canvas to describe your overall business model and to identify the problems worth solving
  • Learn how to develop user personas and write users stories in order to successfully build out and manage a product backlog
  • Lean Canvas
  • Understand your customer, Archetypes
  • Minimum Viable Product
  • Learn to build a Vision
  • How to develop a Lean Canvas

Section 5: Enterprise and Intrapreneurs

Explore how Lean Startup principles apply to enterprises and intrapreneurs. Intrepreneurs work within a large organization to apply innovative approaches to develop new products, behaving like an internal entrepreneur. These large organizations present special challenges to the Intrapreneur exercising Lean Startup.

  • Enterprise
  • Intrapreneur Stages and Challenges
  • How "startup" applies to both public products and internal company products
  • Learn how Lean Startup is used by entrepreneurs and by intrapreneurs
  • Practices to create a more successful entrepreneurial business

Section 6: Innovation Accounting

Summary: Discuss and understand how metrics and reporting differs in a Lean Startup, dubbed "Innovation Accounting". Lean Analytics supports Lean Startup by measuring and analyzing data as you progress, with a focus on data-driven decisions. Learn how Lean Analytics works in conjunction with Lean Startup. Measuring your results is essential in any business endeavor. In a startup, however, you use Innovation Accounting and Lean Analytics to measure your progress towards obtaining a sustainable product. Find the One Metric That Matters and learn how that metric may change as you go through the Lean Startup stages. Apply metrics to test your business model and understand when to pivot or persevere.

  • Innovation Accounting Overview
  • Lean Analytics
  • Vanity vs Actionable Metrics
  • The One Metric That Matters
  • How Metrics Change in Stages
  • The use of Lean Analytics and Innovation Accounting to lead product development
  • Apply metrics to test your business model and understand when to pivot or persevere
  • Learn the value of Lean Analytics, Innovation Accounting, and Validated Learning
  • The One Metric That Matters
  • How metrics change as you go through the stages
  • Difference between Actionable metrics and Vanity metrics

Section 7: Lean Startup and Agile Teams

Summary: Review how Lean Startup and Agile teams work together. Lean Startup and Agile must exist in the same space, it is not an either/or decision. Learn ways Agile teams embrace Lean Startup and how they co-exist and enhance each other.

  • Early Stages
  • Team interaction
  • User Stories & Validated Learning
  • Iterative Design & Experimentation
  • How Lean Startup works with Agile development
  • How Lean Startup impacts Agile development

Section 8: Summary

  • Review Key Takeaways
  • Review Kanban objectives board
  • Survey Information

Videos

  • Curly's One Thing
  • Rumsfeld's Known Unknowns
  • Kid President

In-Class Exercises

Summary: In-class exercises help to reinforce the fundamental principles of Lean Startup and the techniques that will increase their effectiveness. With our exercises, you will learn ways to manage your startup with various types of metrics; learn to lead your product to achieving sustainability.

  • Lean Canvas preparation
  • Visioning
  • Archetypes/Personas
  • Identify and test Assumptions
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