Search Advertising - Advanced Google AdWords Training & Certification

Course Details
Tuition (USD): $795.00 • Classroom (1 day)
$795.00 • Virtual (1 day)

Search advertising is a dynamic medium that moves at an extremely fast pace. There are a multitude of updates, increasing competition, and constant maneuvering to achieve maximum results. The Google Search Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool. This intensive preparation workshop will not only help you pass the Google Search Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful search campaigns.

Skills Gained

  • Master budgets and bidding
  • Optimize performance across multiple accounts and campaigns
  • Understand how quality score works
  • Be able to create and manage search campaigns
  • Drive better results with account optimization skills
  • Track performance, measure performance and profitability, and identify areas of growth
  • The importance and effectiveness of negative keywords
  • Select keywords and use different matching types
  • Use AdWords tools, including AdWords Editor and AdWords Reporting
  • Take and pass the Google Search Advertising Exam

Who Can Benefit

  • Marketing specialists
  • Marketing managers
  • Marketing directors
  • Digital and online marketing professionals
  • Communication specialists
  • Agency professionals
  • Business owners

Course Details

I. Account/Campaign Set up & Best Practices

  • Campaigns set up & options
  • Ad copy creation
  • Keyword selection and matching options

II. Optimizing and measuring

  • Bidding strategy
  • Quality Score
  • Conversion tracking
  • Reporting

III. Advanced Features

  • Setting up mobile campaigns
  • Setting up remarketing

IV. Search Advanced Exam review and Q&A

V. Take the Google Search Advertising Exam

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