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Certification Preparation for Pardot Specialist

Course Details
Code: CRT-150
Tuition (USD): $1,000.00 • Classroom (2 days)
Course Details
GSA (USD): $906.80 • Classroom (2 days)

Are you looking to become a Salesforce Certified Pardot Specialist? Whether you are an experienced user, or completely new to Pardot, this 2-day handson training will show you how to design, build, and implement marketing workflows related to lead scoring, email marketing, lead generation, and using reports to make data-driven decisions

Skills Gained

  • Build on your Pardot knowledge to get ready for your Pardot Specialist certification
  • Build strategic marketing processes incorporating tools like lead scoring, email marketing, and lead generation.
  • Effectively use Pardot reports to make data-driven decisions.
  • Sit for the Pardot Specialist certification.

Who Can Benefit

WHO SHOULD TAKE THIS COURSE? The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform. Candidates should know how to build strategic marketing processes while incorporating tools like lead scoring, email marketing, lead generation, and be able to use reports to make data-driven decisions. The Salesforce Certified Pardot Specialist generally has two months to six months of experience building marketing workflows with the Pardot platform and/or on a similar technology platform.


But at least 60 days hands-on experience with Pardot is recommended.

Course Details


  • Dashboard OverviewExplore the Lightning Experience
  • Pardot Connectors
  • Page Actions
  • Custom Fields
  • User Management
  • Recycle Bin


Pardot Campaigns

  • Creating a Pardot Campaign
  • Pardot Campaigns vs. Salesforce Campaigns

Pardot Forms

  • Lead Generation
  • Form Creation

Lead Management

  • Automation Rules
  • Dynamic Lists
  • Completion Actions
  • Segmentation Rules

Day 2


  • Lead Qualification
  • Scoring Rules

Email Marketing

  • Permission-based Marketing
  • Email TemplatesAutomate leads and cases
  • Deliverability

Engagement Studio

  • Lead Nurturing
  • Creating an Engagement Program

Landing Pages

  • Layout Templates
  • Creating a Landing Page

Social Marketing

  • Social Posting
  • Custom Redirects

Salesforce Integration

  • Pardot and Salesforce Relationship
  • Object Syncing
  • Salesforce Connector
  • Mapping Fields
  • Field Syncing
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