If you are a Marketing Cloud user or administrator who is responsible for developing the email journey your customers will take with your organization, this hands-on course is an essential class for you. In this one-day course, you will learn the fundamentals of a customer journey. You will then explore Contact Builder and how to set up your data in order to leverage the data in Journey Builder. In Journey Builder, you will learn to create and develop strategic customer interactions within various Journey Builder activities.
Who Can Benefit
Administrators responsible for the setup, configuration, and maintenance of their organization’s Marketing Cloud applications
Content editors and publishers who will assist in the setup of customer journeys
Channel managers who are responsible for the marketing automation channel within an organization
Students taking this course should have experience creating data extensions, import definitions, and data relationships, and have knowledge of executing import definitions, segmentation using Drag-and-Drop Segmentation, and should understand the following key concepts: Primary Key, Subscriber Key, All Subscribers, and Send Relationships. Students who have already attended the Email Essentials (EEB101) course will be well prepared to take this class.
Describe why customer journeys are important
Define the customer journey
Identify how to create 1:1 customer journeys
Define the Marketing Cloud
Log in to the Marketing Cloud
Define Contact Builder
Describe and use the various tools in Contact Builder
Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key
https://www.exitcertified.com/training/salesforce/developer/journey-builder-101-46657-detail.htmlJB-101Journey Builder 101https://assets.exitcertified.com/assets/CourseImages/500c094c5b/AdobeStock_111230966__FitMaxWzEwMDAsMTAwMF0.jpg600.00USDInStock/Training/Salesforce/DeveloperIf you are a Marketing Cloud user or administrator who is responsible for developing the email journey your customers will take...600.00SalesforceClassroom2016-05-10T15:47:49+00:00USD