Email Essentials is designed for marketers to design and execute email campaign within the Salesforce Marketing Cloud. In this interactive course, email marketers will gain hands-on experience on creating emails, sending and tracking your results, managing your subscriber data, segmenting your data to deliver targeted, relevant messages and discover automation tools that allow you to automate campaigns and daily tasks.
During this course, you will learn how to:
Login to the Marketing Cloud
Create an email utilizing the content management and template features
Import data to a data extension for subscriber management
Execute the segmentation of subscriber data to get a filtered or random segment
Utilize a query activity to segment subscriber data
Build and automate daily task and emails
Test, send and track your email results
Who Can Benefit
This course is designed for email digital marketers who manage the email channel for their organization. No prior knowledge of the Marketing Cloud is needed.
Email Data Setup
Portfolio and Templates
Test, Send and Track Results
Overview of the Marketing Cloud
What is the Salesforce Marketing Cloud (MC)?
How do I login to the MC?
How do I access the Email application?
What does the Overview screen show me?
Overview of Email Data
What are three ways to store data in the Email Application?
What is a Data Extensions?
How to create a Data Extension?
What data is stored in a data extension?
What are the four ways to import data?
How to import data using the Import Wizard?
What is an Asset?
How do I upload assets to the Portfolio?
What is a content block?
Types of content blocks
o Free Form
o Dynamic Content
o Personalization Strings
What is an Email Template?
What are the two ways to create a Template?
How do I create an Email Template via the editor and paste HTML
What are my Email creation options?
How do I create an email via content blocks?
What are testing tools are available?
What does each tool do?
What are the different ways I can send my Email?
How do I send an Email using the Guided Send process?
What happens when you send?
How do I track results of my Email Send?
How do I create a Report?
Non-Sendable Data Extensions
What other data can be stored?
How is data in different data extensions joined?
What is the source file location (FTP)?
How can the Import Activity be executed?
What is Automation Studio?
What are the two types of automation?
What are the components of a workflow?
How often can an automation repeat?
When does an automation end?
Overview of Subscriber Segmentation
What is segmentation
Why use segmentation
What tools are available to segment subscribers
Drag and Drop Segmentation
What is Drag & Drop Segmentation
What is a random segment
How to create a random segment
What is a filtered segment
How to create a filtered segment
How to refresh data manually?
What is a data filter?
What is a Filter Activity?
What is a measure?
Type types of measures available?
How to create a custom measure
What is a Query?
What is SQL?
How do you refresh segments created via the Query Activity.
How to write a query using SQL
Email Automation Overview
What is Automation?
What tools are available?
Marketing Cloud Playbooks
What Playbooks are available?
What is the Welcome Series Playbook?
How to set up a Welcome Series?
What is a Triggered Email?
How do you defined a Triggered Email?
What is a send classification?
Email Automation Use Case
What is a Drip Campaign?
What is the process for setting up a drip campaign?
Plan the campaign
Create Marketing Cloud campaign
Prepare the data
Segment the subscribers using data relationships and data
https://www.exitcertified.com/training/salesforce/salesforce-user/email-essentials-44301-detail.htmlEEB-101Email Essentials https://assets.exitcertified.com/assets/CourseImages/500c094c5b/AdobeStock_111230966__FitMaxWzEwMDAsMTAwMF0.jpg2400.00USDInStock/Training/Salesforce/UserEmail Essentials is designed for marketers to design and execute email campaign within the Salesforce Marketing Cloud. In this...2400.00SalesforceClassroom2015-09-08T17:32:39+00:00USD