CRM Marketing

Course Details
Code: CR600-v097
Tuition (USD): $3,350.00 • Classroom (5 days)
Course Details
GSA (USD): $3,037.78 • Classroom (5 days)

Suggested Audience

Skills Gained

  • Course participants learn about the business processes in the SAP CRM Marketing solution. They also learn how to set up (customize) SAP CRM Marketing Management functions.

Who Can Benefit

  • Customers and project team members who want to have greater knowledge of the functions and scenarios that are supported in SAP CRM Marketing.
  • SAP consultants and partners


  • Essential:
       -SAPCRM Overview of the SAP CRM solution
       -CR100 CRM Customizing Fundamentals
  • Recommended:

Course Details

Course Content

  • Overview of marketing management in SAP CRM
  • Marketing Plans and campaign management
       -Working with marketing projects
       -Preparation and Execution of campaigns
  • Segmentation of business partners
       -Marketing attributes
       -Creating target groups
  • Creating personalized e-mails
       -Marketing Product Proposals
       -Lead Management and Surveys
       -Campaign automation
       -External List Management
       -Special Functions and Features in campaign management

Course based on software release

  • SAP CRM 7.0 EHP3
  • SAP ERP Central Component 6.0 EHP7