Analyze SAP CRM processes and functions in the marketing, sales and service area and the various interaction channels.
Evaluate integration aspects between SAP CRM and other components
Who Can Benefit
SAP ERP as well as non-SAP Customers and decision makers considering an implementation of SAP CRM.
Customers, consultants, project managers and key users who need to get a comprehensive and integrative overview of the key capabilities and processes of the SAP CRM solution
-Basic Knowledge of CRM processes in general
-Knowledge of SAP ERP, in particular in the Sales and Service Environment
-Fundamentals and architecture of SAP CRM
-SAP CRM Marketing
-SAP CRM Web Channel (E-Commerce)
-SAP CRM Partner Channel Management
-SAP CRM Sales
-SAP CRM Interaction Center
-SAP CRM Service
-SAP CRM Field Applications
-SAP CRM Analytics
-Implementation & operation of SAP CRM
The course is structured using a case study of the functional and channel-oriented key areas and scenarios in SAP CRM.
The course includes demonstrations and exercises in the system.
This course is an introduction to SAP CRM, it does not explain how to set up (Customize) the scenarios that are shown.