SAP Marketing Cloud Key Features & Extensibility

Course Details
Code: HY760-v005
Tuition (USD): $2,250.00 • Virtual (3 days)
$2,250.00 • Classroom (3 days)

Suggested Audience

Skills Gained

  • This Course will prepare you to:
       -Understand the underlying technical concepts in SAP Marketing Cloud
       -Develop an understanding about how SAP Marketing Cloud supports different marketing processes
       -Perform configurations using the "Manage Your Solution" application
       -Enhance the standard features of the solution by leveraging various extensibility applications

Who Can Benefit

  • Technical Consultants
  • Functional Consultants
  • Solution Architects

Prerequisites

  • Essential:
       -Features and Configurations Video Series
       -HA100 SAP HANA Introduction
  • Recommended:
       -CLD100 Cloud for SAP
       -CLD900 SAP HANA Cloud Platform – Integration Service Overview

Course Details

Course Content

  • Unit 1 – Onboarding and Getting Started
       -Introduction and Overview
       -Architecture
       -User Provisioning
       -Business Roles and Authorizations
       -Implementation Steps
  • Unit 2 – Consumer & Customer Profiling
       -Overview and Key Capabilities
       -Data Model
       -Merging Logic
       -Best Practices for Data Sources
       -Extensibility
       -Custom Fields and Custom Logic
       -Hands-on Exercise
  • Unit 3 - Segmentation
       -Overview and Key Capabilities
       -Target Groups
       -Segmentation Configuration
       -Creating Segmentation Profiles and Objects
       -Extensibility in Segmentation
       -Custom Fields, Custom Objects and Custom Views
       -Extensibility in Target Groups -> Hands-on Exercise
  • Unit 4 - Scores
       -Scores Overview
       -Architecture and Components
       -Rule-Based Scores
       -Extensibility of Rule-Based Scores
       -Hands-on Exercise
  • Unit 4 – Scores (continued)
       -Predictive Scores
       -Creating a Model Fit
       -Success Reporting
       -Extensibility of Predictive Scores
       -Hands-on Exercise
  • Unit 5 – Campaign Management
       -Campaign Management Overview
       -Campaign Types
       -Content Studio Features
       -Marketing Permissions
       -Suppression Rules
       -Extensibility
       -Marketing Areas in Campaign Execution
       -Integration
       -Hands-on Exercise

Course based on software release

  • SAP Marketing Cloud 1802