SAS(R) Marketing Optimization: Maximizing Campaign Efficiency

Course Details
Code: MOCE65
Tuition (USD): $1,300.00 • Classroom (2 days)
$1,300.00 • Virtual (2 days)
Course Details
GSA (USD): $1,178.84 • Classroom (2 days)
$1,178.84 • Virtual (2 days)

This course teaches you how to use SAS Marketing Optimization 6.5, develop marketing scenarios, and interpret the results of the optimization analysis.

Skills Gained

  • formulate the business problems that SAS Marketing Optimization can help solve
  • navigate the SAS Marketing Optimization user interface
  • prepare and upload input data tables
  • create and optimize scenarios that include an objective, constraints, contact policies, and suppression rules
  • optimize scenarios and produce analytic reports.

Who Can Benefit

  • Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes

Prerequisites

  • Before attending this course, you should have experience planning marketing campaigns and using spreadsheets. SAS programming experience is not required.

Course Details

Getting Started

  • overview of the marketing optimization problem
  • major features of SAS Marketing Optimization
  • navigating the user interface

Input Data for SAS Marketing Optimization

  • required and optional data tables
  • the Input Data window
  • creating input data

Scenarios in SAS Marketing Optimization

  • working in the Optimization Scenarios Category view
  • the Scenario window
  • creating and optimizing a scenario

Scenario Modeling

  • filters and measures
  • scenario modeling

The Cross-Sell Business Problem

  • the base scenario
  • infeasible scenarios

Additional Topics

  • customer-level and household-level constraints and contact policies
  • advanced optimization parameters
  • contact history and mandatory communications (self-study)

Appendices

  • directory structure in SAS Marketing Optimization
  • SAS Management Console tasks