This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.5 environment.
create simple and complex information maps for use in SAS Marketing Automation 6
use the information map to generate metadata tables for SAS Marketing Automation 6
create a business context and the necessary definitions to support the creation of marketing campaigns.
Who Can Benefit
Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation
Before attending this course, you should have taken the &cistu course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required.
overview of SAS Marketing Automation (self-study)
Creating Information Maps for SAS Marketing Automation
https://www.exitcertified.com/training/sas/sas-data-management/sas-data-integration/marketing-defining-structure-48952-detail.htmlMADA65SAS(R) Marketing Automation: Defining the Data and Structure for Campaignshttps://assets.exitcertified.com/assets/CourseImages/4e024b9ba8/AdobeStock_191686919__FitMaxWzEwMDAsMTAwMF0.jpg975.00USDInStock/Training/SAS/Data Management/Data IntegrationThis course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing...975.00SASClassroom2016-11-07T08:19:40+00:00USD