Marketing wisdom suggests that firms need to adopt a strategic approach toward understanding valuation of their customers and managing customer life cycle to gain competitive advantage in the marketplace. This course starts by discussing the different paths to customer profitability by linking customer loyalty with profitability and exploring the drivers of profitable customer loyalty. The course covers the popular metrics and methods used to measure customer valuation, including the concept of Customer Lifetime Value (CLV). Also discussed are the different strategies available to managers to maximize CLV over a customer's life cycle.
identify, measure, and model the components of CLV
select the best customers
make loyal customers profitable
pitch the right products to the right customers at the right time
predict customer attrition
optimally allocate resources to manage customer life cycles.
Who Can Benefit
Data scientists, business analysts, data analysts, market researchers, marketing analysts, and data miners
Some experience with SAS is helpful, but it is not mandatory.
Introduction to Customer Lifetime Value and Customer Life Cycle Management
CLV Calculations via Simple Methods
CLV calculation via simple spreadsheet-type models
RFM as a simple way to estimate CLV
Calculation via Different Formulas
margin models and CLV calculations
Basics of Segmentation
Next Best Activity/Product/Offer Models
Specialized Models for LTV and Life Cycle Management
https://www.exitcertified.com/training/sas/sas-solutions/customer-intelligence/-50186-detail.htmlBCLMCustomer Life Cycle Management Using SAS(R)https://assets.exitcertified.com/assets/CourseImages/afe74f111e/AdobeStock_268306722__FitMaxWzEwMDAsMTAwMF0.jpg1650.00USDInStock/Training/SAS/SAS Solutions/Customer IntelligenceMarketing wisdom suggests that firms need to adopt a strategic approach toward understanding valuation of their customers and...1650.00SASClassroom2017-01-17T19:37:02+00:00USD