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Visual Analytics

You are an experienced Tableau user who wants to learn more about best practices for displaying information and insights in Tableau. Ideally, you have taken the Tableau Desktop I: Fundamentals and...

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$1,800 USD
Course Code TVA101
Duration 2 days
Available Formats Classroom, Virtual

You are an experienced Tableau user who wants to learn more about best practices for displaying information and insights in Tableau. Ideally, you have taken the Tableau Desktop I: Fundamentals and Tableau Desktop II: Intermediate courses, but these are not official prerequisites. This course uses Tableau to develop and discuss visualizations, but does not include instruction on how to use Tableau.

  • NOTE: This course is available in 2-full days or abbreviated class hours in 5-day schedule. If unable to find your session of choice, click 'View more available dates'.

Skills Gained

When you complete this course, you will be able to:

  • Design visualizations that reduce cognitive load to effectively leverage short-term memory.
  • Design visualizations that align with pre-attentive attributes to effectively leverage sensory memory.
  • Design visualizations to inform viewers without misleading.
  • Effectively use chart types to answer specific questions.
  • Design dashboards and stories using visual best practices.

Who Can Benefit

Business Analyst, Consultant, Designer, End User, Marketer, Business User

Prerequisites

Tableau Desktop I: Fundamentals and Tableau Desktop II: Intermediate are recommended but not required

Course Details

Course Outline

Visual Analytics Process

  • Visual Analytics
  • Visual Analytics Process
  • Advantages of Visual Analysis

Memory and Processing

  • Memory and Processing Types

Short-Term Memory

  • Cognitive Load
  • Focus and Guide the Viewer
  • Remove Visual Distractions
  • Organize Information into Chunks
  • Design for Contiguity

Sensory Memory: Overview

  • Preattentive Attributes
  • Quantitatively-Perceived Attributes
  • Categorically-Perceived Attributes

Sensory Memory: Form

  • Form Attributes
  • Length
  • Width
  • Size
  • Orientation
  • Shape
  • Enclosure

Sensory Memory: Color

  • Color Attributes
  • Color Relativity
  • Color Vision Deficiency
  • Color Hue
  • Color Intensity
  • Sensory Memory: Position
  • Position Attributes
  • 2-D Position
  • Spatial Grouping

Informing without Misleading

  • Gestalt Principles
  • Visual Area Assumptions
  • Axis Assumptions
  • Color Assumptions
  • Amount of Detail

Charts for Viewing Specific Values

  • Questions that Lead to Viewing Specific Values
  • Chart Types for Viewing Specific Values
  • Best Practices and Considerations for Viewing Specific Values

Charts for Comparing and Ranking Categories

  • Questions that Lead to Comparing and Ranking Categories
  • Chart Types for Comparing and Ranking Categories
  • Best Practices and Considerations for Comparing and Ranking Categories

Charts for Comparing Parts to Whole

  • Questions that Lead to Comparing Parts to Whole
  • Chart Types for Comparing Parts to Whole
  • Best Practices and Considerations for Comparing Parts to Whole

Charts for Comparing Measures

  • Questions that Lead to Comparing Measures
  • Chart Types for Comparing Measures
  • Best Practices and Considerations for Comparing Measures

Charts for Viewing Correlation

  • Questions that Lead to Viewing Correlation
  • Chart Types for Viewing Correlation
  • Best Practices and Considerations for Viewing Correlation

Charts for Viewing Distributions

  • Questions that Lead to Viewing Distributions
  • Chart Types for Viewing Distributions
  • Best Practices and Considerations for Viewing Distributions

Charts for Viewing Data Over Time

  • Questions that Lead to Viewing Data Over Time
  • Chart Types for Viewing Data Over Time
  • Best Practices and Considerations for Viewing Data Over Time

Charts for Mapping

  • Questions that Lead to Mapping
  • Chart Types for Mapping
  • Best Practices and Considerations for Mapping

Dashboards and Stories

  • Development Process for Dashboards and Stories
  • Plan the Visualization
  • Create the Visualization
  • Test the Visualization
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